Possessing an ultra-realistic appearance, and thumping swimming action, the Basstrix Paddle Tail Swimbait is the original hollow body swimbait. Redefining the landscape of swimbait fishing when it was originally released, the Basstrix Paddle Tail...

This uniquely designed worm is one you will not find another like on the market. Designed to match perfectly with our Divine Shakey Head, the profile is thicker than other worms in its class, appealing to larger fish. The combination of its unique...

The Vatalion 190 is expertly designed to mimic the preferred forage of big bass, including Bluegill, Crappie, Perch, and Yellow/White Bass found in most North American waters. Its meaty profile and seductive action attract trophy bass and even the...

Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and a “rabbit ears” tail, it has just enough glide to emulate a fleeing baitfish,...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

In the heat of summer, when large fish are found on sunken islands and other bottom structures, professional anglers may turn to the traditional winter lure, the Rapala Jigging Rap, for a chance to outfish the competition and secure a place in the...

The Yamamoto Shad Shape Worm gives anglers yet another reason to fish Gary Yamamoto Baits. Combining the elements of a ribbed Senko and a tiny shad-like bait, these finesse worms are an ideal choice for FFS, drop shotting and darter heading, as well as,...

The War Eagle Jiu-Jigsu is the result of over a year of careful development, specifically tailored to satisfy the demands of professional anglers. Every aspect of the jig has been meticulously refined to not only meet, but surpass, their high...

When fishing conditions become challenging and fish turn finicky, a compact bait is often the key to getting more bites. For power fishing that requires a delicate touch, turn to the Jewel Bait EF Finesse Flip'n Jig. Specifically designed for finesse...

The 6th Sense Cloud 9 MiniMag Squarebill was meticulously crafted with various considerations in mind. It boasts a larger size than a standard squarebill, yet clearly resembles our successful Cloud 9 Magnum SB model. This hand-sized lure was engineered...

The Omega "Baby J" super finesse jig boasts superior features including a razor sharp Gamakatsu hook, recessed line tie, optimum angle fiber guard, and a unique weight distribution down the shank of the hook for a lifelike fall. Its 5/16 oz. ball head...

When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold on. It’s a time-tested and proven producer of big bass and winning tournament strings from coast to...