Baits

After extensive collaboration with our expert team at 6th Sense Lure Lab and Pro Staff Ambassador Josh Jones, we are pleased to introduce the Divine Umbrella Rig Series. Hand-crafted with durable stainless spring wire and a 3D head design, this umbrella...

Designed by expert lure maker Phil Marks, the Strike King Pro Model 8XD and 10XD Crankbaits are perfectly suited for big fish and big bait situations. With free-floating rattle chambers, they emit a powerful sound that can reach up to 25 feet in depth...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to...

Expertly designed for navigating dense cover and rugged structures, the Crock-O-Gator Wiese Football Jig is purpose-built to help anglers target trophy fish in hard-to-reach areas. Its innovative football-shaped head and sturdy weedguard allow it to...

The new X Zone Pro Series Adrenaline Craw is the brainchild of one of the hottest anglers on earth; Brandon Palaniuk!!  The super aggressive claws produce unbelievable action. Use alone for great swimming action, tip your jig with it to give...

The Pro Swimmer is a necessary lure for all bass anglers, thanks to its unique soft and scented plastic formula and wide range of color choices, now an essential part of every angler's arsenal. WARNING: Cancer and Reproductive Harm - www.P65Warnings...

As a topwater prop bait, the Megabass i-Loud features the Rudder Action Balancer System (PAT.P) of the i-Jack, providing unmatched action and sound. The RAB System, developed by ITO Engineering for this wakebait/propbait hybrid, produces a distinct...

    The 6th Sense Divine Flutter Spoon is specifically engineered to target larger fish within offshore schools. With a 4.75 inch length and weighing 1.25oz, its wider dimensions produce an unpredictable flutter motion that entices big catches...

With a slightly larger size than the Megabass Vision 110, the Megabass Ito Shiner was originally designed to give Megabass prostaffers an advantage over the competition. Now available to anglers across the USA, this lure boasts a high-pitched roll and...

The Megabass Knuckle LD Jr. crankbait has a fixed circuit board lip that gives it a tight, high-pitch action, making it extremely effective for catching pressured fish and in colder waters. The front hook features a heavy-duty swivel to prevent hooked...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Designed by legendary crankbait angler and designer David Fritts, the Berkley Frittside 7 crankbait features a classic flat side profile and efficient balsa-like thumping actions to entice sluggish or heavily pressured fish. Its integrated FlashDisc...