If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Made using an even softer version of Z Man's ElaZtech plastic, the Z Man Finesse T.R.D. (The Real Deal) provides a realistic feel, longer holds, and increased hook-up ratios. Expertly crafted to trick the most finicky fish into biting, the Z man Finesse...

  6th Sense Vega Hollow Body Frog is the result of extensive research and development from our Team 6 experts. One standout feature is its unique leak-resistant belly plug that allows you to spend more time fishing and less time dealing with water...

The 6th Sense 500DD is a highly effective deep-diving crankbait that can reach depths of 14-19 feet, making it the ideal choice for targeting trophy fish. Its substantial weight enables it to dive with ease and realism, enhanced by its lifelike 3-D eyes,...

Experience explosive top water action with the Berkley Choppo 120. Whether you're a seasoned pro or a weekend warrior, this top water lure is designed for ease of use. Chunk and wind around cover or in open water for a serious waking action. The durable...

  Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It...