Hard Baits

The combination of a Hybrid Edge round bill, strong buoyancy, and fixed one-piece weight construction make the Macbeth Shallow 50F the perfect crankbait for sub-surface cranking in depths just under one foot. Shimano engineers designed the Hybrid Edge...

For over 40 years, anglers have scoured garage sales, online sources, and vintage tackle shops in pursuit of one of these renowned, American-made fishing lures. The Dixie Jet Flutter Spoons boast a gentle, deliberate descent that mimics a dying shad...

The ONETEN+2 jerkbait boasts the renowned action of the ONETEN, now able to reach suspended bass at depths of up to 12 feet on a 12-pound fluorocarbon line. With a carefully-crafted lip and patented tungsten balancer system, this bait delivers powerful,...

Expertly designed to trigger strikes in the 4 to 5-foot range, the Strike King Hybrid Hunter Crankbait boasts a one-of-a-kind action that entices bass and other predators to attack with ferocity. This crankbait features a powerful rattle system that aids...

The Provoke series of jerkbaits was crafted by our expert anglers with specific elements in mind. The Provoke 106 has the ability to slow float or suspend, depending on the water temperature. Its uniquely designed tapered tail produces impressive darting...

The Megabass Flapslap boasts a versatile design modeled after the popular Threadfin Shad, a favorite baitfish in US waters. Equipped with Megabass' Internal Shaft Balancer System (pat.), this lure maintains its center of gravity even during high speeds...

The X-Nanahan is the ultimate combination of Shinji Sato's angling expertise and Yuki Ito's engineering prowess, resulting in an exceptional jerkbait minnow. Through precise carving from a high-volume block, the body achieves superior castability in a...

Crafted from high-float plastic, the Lucky Craft LC Silent Squarebill Crankbaits offer a silent, non-intrusive approach that is perfect for targeting pressured fish. Designed for use near cover and on stumps or flats, these crankbaits provide a heavy...

The Gyro Tail Spinner has a larger profile than other products in its class, weighing 3/4oz and featuring a 2in. body. This tail spinner delivers exceptional performance, making it ideal for targeting suspended fish in challenging conditions. It can be...

The Damiki Vault is an expertly designed blade-vibration bait, perfect for catching bass and other fish species. Its unique vibrating action and lifelike color patterns make it an excellent choice for cold water environments, where it can easily mimic a...

The IXI Shad, a collaboration between Katsutaka Imae and Yuki Ito, brings together the expertise of two of Japan's top lure designers and anglers. This next-generation shad plug features the patented LBO II balancer system and surpasses other small...

This is a proven game changer in the spoon world! The Deuces wild flutter spoon is a 2-layer spoon that separates when it hits the water and causes a very erratic flutter. The spoon has a lot more drawing power than any other spoon on the market. The 2...