Spring Collection

Possessing an ultra-realistic appearance, and thumping swimming action, the Basstrix Paddle Tail Swimbait is the original hollow body swimbait. Redefining the landscape of swimbait fishing when it was originally released, the Basstrix Paddle Tail...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while allowing for free range of...

As a top choice for serious anglers, the Top Shelf Magnum Series Swimbait sets itself apart with its unique 'line-thru' design that keeps the bait from rising to the surface at high retrieval speeds. This means fishermen can confidently use it with power...

The newest addition to the True Bass Swimbaits line is the 3.5 inch Minner. Derived from the term "minnow," this bait is perfect for finicky bass and excels as an Alabama Rig swimbait. The perfect size for finesse fishing, it is symmetrically the same as...

Experience the timeless art of hand pouring baits with the Smash-Tech Head Hunter 7" Line Thru Swimbait. Crafted with a premium blend of soft and durable plastic, this bait utilizes a proprietary process for an incredibly lifelike action in the water...

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip is reinforced by a sturdy support, providing...

The Megabass Magdraft Swimbaits 10" has a soft plastic body that creates a thumping tail action and sends vibrations to the angler's hands. It also includes the patented Maghold System, which uses an internal magnet to secure the treble hook and prevent...

The Bacca 6" Burrito Medium Sinking Swimbait is designed to increase versatility for anglers targeting large fish. With a slow retrieve, it is perfect for exploring shallower areas, weighing in around half an ounce lighter than the previous version. This...

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the best smallmouth anglers in the world, sat down with the...

The Megabass Sleeper Gill 3.2" features a unique dorsal fin weed guard, inspired by the Dark Sleeper, that allows it to navigate through challenging areas. Its precise jungle-crawling ability makes it ideal for targeting specific areas such as weed beds,...

Shimano's Swagy Strong spinnerbait incorporates an innovative tapered-wire design for added toughness without sacrificing performance, ideal for hooking fish at the end of a long cast or in deeper water. The lower arm's thicker (1mm) wire improves hookup...

The updated Griffon series utilizes cutting-edge Megabass design technology to deliver increased power and performance. The enhanced hydrodynamic design not only improves shape and water channeling, but also creates a more aggressive bottom-contact...