Spring Collection

The Triton Mike Bucca Bull Shad Slow Sinking Swimbait perfectly imitates the unique profiles and swimming patterns of various shad and baitfish found in fisheries across the United States. While the renowned West Coast trout-style swimbaits are known to...

The NEW X Zone 2.75" Swammer is the ultimate finesse swimbait. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped body creating a unique...

The 6th Sense Crush 250MD Crankbait elevates mid-range cranking with its standout features. Unlike other crankbaits, its uniquely designed tail with a distinctive taper creates erratic movements for increased strikes. Its quick and efficient diving...

The Top Shelf Magnum Weedless Swimbaits are expertly crafted by hand in the USA through a confidential 48-hour pouring process. This exclusive method results in incredibly lifelike coloring, texture, and swimming motion. It also guarantees precise...

The Norman Speed N Jr. Crankbait, a smaller version of the well-known Speed N Crankbait, is ideal for navigating highly fished or clear waters. It is also highly effective when targeting smaller baitfish. Despite its compact size, the Speed N Jr...

  The 6th Sense Trace 6" Swimbait (Slow Sinking) is a uniquely designed, multi-jointed lure that offers unparalleled action and functionality. At 6 inches in length, this swimbait features a 4-piece body and interchangeable tail made of durable soft...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

Carefully designed, perfectly balanced, and painstakingly tested, the Cumberland Pro Lures Caster “Bitsty” Jigs offer big-time performance in a downsized package. Utilizing the same head shape as the original, the Cumberland Pro Lures Pro...

The Bill Lewis® Rat-L-Trap Mini Trap® is ideal for shallow water fishing, equipped with red Mustad Triple Grip hooks and split rings for added strength. This versatile bait is effective for a variety of species, such as sea trout, redfish, and...

The Megabass Magdraft Freestyle 6" swimbait is designed with a snub-nose and recessed top-groove, making it an ideal choice for screw-lock hooks. Whether you are a beginner or expert angler, the Freestyle offers easy rigging options and maintains the...

The Magdraft features a soft plastic body designed for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations all the way to the angler's hands. The Magdraft is also equipped with the...