Spring Collection

The Keitech 3.8" Fat Swing Impact Swimbait (6 Pack) is a versatile bait perfect for a variety of techniques and scenarios. The thicker design of the Keitech Swing Impact FAT is just as effective as the original, including for A-rigs, jigs, spinnerbaits,...

The Covert Series from BOOYAH was created with the expertise of professional bass angler Jason Christie and his family, who have tirelessly tinkered and fine-tuned spinnerbaits for over 40 years. The result is a lineup of spinnerbaits designed...

The X Zone Pro Series Mini Swammer has been over 5 years in the making to create the most versatile finesse swimbait on the market today.  The Pro Series Mini Swammer has soft curved ribbed sides, a unique three-dimensional paddle...

As a product or industry expert with over 40 years of experience, the family of professional bass angler Jason Christie has perfected spinnerbaits. Jason is highly regarded as one of the best spinnerbait fishermen, and demands only the best when...

Booyah J.C. Covert Spinnerbaits showcase the expertise of professional bass angler Jason Christie and his family, who have honed their spinnerbait skills over 40 years. With unmatched devotion to spinnerbaits, Jason has earned a reputation as one of the...

Expanding the lineup of Texas Shad swimbaits with a top hook rigging option, the True Bass Texas Shad Top Hook Swimbait is a must-have tool for targeting bigger bites when the fish are under heavy fishing pressure. Designed to prevent wobble...

This product features a distinct and specialized tail design, setting it apart from other soft plastic baits. Its engineering and use of high-quality plastics allow for unparalleled movement and performance. Whether paired with the Squadron Swimbait Jig...

Crafted with precision, the War Eagle Screamin Eagle Spinnerbaits strike the perfect balance between a 1/4 oz and a 1/2 oz spinnerbait. Its expertly designed weight distribution ensures a smooth and swift glide through the water, giving it the fitting...

Daingerous swimbait boasts lifelike fish anatomy, with a custom paddle-tail design that delivers irresistible swimming action that mimics the movement of baitfish. The flattened under-belly isolated ensures stability and reduces rolling during retrieval,...

The Rage Tail lure boasts a distinct and exclusive tail design, setting itself apart from other soft plastic baits. Engineered with unparalleled precision, each lure serves a particular purpose and utilizes premium-grade plastics for optimal performance...

The Smash-Tech Head Hunter Weedless Swimbait (2 Pk) offers unmatched hand-poured quality and superior action compared to other soft plastic swimbaits on the market. Utilizing a top-notch plastic blend, this bait is both supple and strong, able to...

The Strike King® Shadalicious Swimbait is a soft lure designed for optimal success in fishing. Its lively movement and realistic color options have been carefully chosen to enhance your time on the water. This versatile bait can be used with an open...