Berkley

Reinforced with Berkley’s Maxscent flavoring, the Berkley Powerbait Maxscent Power Chunk is a relative of the old pork rind trailers that are now out of production. Designed with a classic...

Ideal for all skill levels, from beginners to experienced anglers, Berkley Fusion19 hooks are designed to keep your swimbaits securely in place and swimming in a straight line. Each hook includes a...

Fortified with Berkley’s potent Maxscent flavoring, the Berkley Powerbait Maxscent Flatnose Jerk Shad delivers a look and smell that bass simply can’t resist. Molded with a baitfish...

  A downsized option to the standard Krej 100 for imitating smaller baitfish, the Berkley Krej FFS Jerkbait 85 is built with an upward-facing bill that helps produce an action...

Featuring a slim profile and a thick, ribbed body that firmly holds a flipping hook, the Berkley PowerBait MaxScent Stank Bug is a unique streamlined craw that slips in and out of thick...

Designed to be a versatile soft plastic crawfish imitator for a variety of rigging applications, the Berkley PowerBait MaxScent Crud Craw is infused with Berkley's exclusive MaxScent...

Delivering realism and natural action that’s ready-to-fish in a pre-rigged package, the Berkley PowerBait Minnotator Swimbait is the perfect baitfish imitator for targeting multiple freshwater...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers...

Featuring a flat-sided profile that imitates both crawdads and baitfish, the Berkley Clickin’ Frittside Crankbait offers a balsa-like thumping action with enhanced clicking sounds to attract...