Berkley

Fortified with Berkley’s potent Maxscent flavoring, the Berkley Powerbait Maxscent Flatnose Jerk Shad delivers a look and smell that bass simply can’t resist. Molded with a baitfish...

  A downsized option to the standard Krej 100 for imitating smaller baitfish, the Berkley Krej FFS Jerkbait 85 is built with an upward-facing bill that helps produce an action...

Featuring a slim profile and a thick, ribbed body that firmly holds a flipping hook, the Berkley PowerBait MaxScent Stank Bug is a unique streamlined craw that slips in and out of thick...

Designed to be a versatile soft plastic crawfish imitator for a variety of rigging applications, the Berkley PowerBait MaxScent Crud Craw is infused with Berkley's exclusive MaxScent...

Delivering realism and natural action that’s ready-to-fish in a pre-rigged package, the Berkley PowerBait Minnotator Swimbait is the perfect baitfish imitator for targeting multiple freshwater...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers...

Featuring a flat-sided profile that imitates both crawdads and baitfish, the Berkley Clickin’ Frittside Crankbait offers a balsa-like thumping action with enhanced clicking sounds to attract...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...