Berkley

Eliminating wasted time breaking in your buzzbait's blade, the Berkley Toad Riveter Buzzbait utilizes a custom rivet construction to create a consistent squeaking sound right out of the...

Developed in collaboration with renowned crankbait angler David Fritts, the Berkley Frittside Crankbait is a new take on a classic design responsible for countless tournament wins across the country...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum...

An already proven winner just got a whole lot better. The Berkley Powerbait Maxscent Chigger Craw features the same enticing profile as the original Chigger Craw that has been tempting scale-busting...

An already proven winner just got a whole lot better. The Berkley Powerbait Maxscent Chigger Craw features the same enticing profile as the original Chigger Craw that has been tempting scale-busting...

Built to make your topwater arsenal even more riveting, the Berkley Skirted Riveter Buzzbait features a custom ring rivet paired with an anodized blade to produce a squeaking sound right...

An essential accessory for the Chop Block Glide Bait, the Berkley Fusion19 Chop Block Replacement Hook Harness is precisely built to directly replace the stock hook harness. Designed...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling...