Berkley

Introducing the all-new Berkley PowerBait MaxScent Flat Worm 4.25" (8 Pk): the perfect finesse bait for fooling even the toughest fish. Its natural matte colors and ultra-realistic texture provide a...

The new Berkley PowerBait Crazy Leg Chigger Craw is an improved version of the bait that dominated the 2007 Bassmaster Classic. Now equipped with CRAZY LEGS, this bait boasts enhanced action while...

The Berkley Power Blade Compact Colorado/Willow Spinnerbaits offer a highly effective option for targeting fish that are feeding on smaller baitfish and forage. With a smaller and more subtle design,...

The Berkley Power Blade Compact Willow/Willow Spinnerbaits offer a finesse profile ideal for pressured fish and tough conditions. Made with premium components and featuring two willow blades...

A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column from...

Berkley Fusion19 hooks are versatile, designed for all levels of fishermen. The Medium Shank EWG Treble hook has an intermediate shank length, allowing for larger gap hooks with less hang-ups. The...

Combining the proven appeal of an oversized ribbon tail with Berkley's cutting-edge Maxscent technology, the Berkley Powerbait Maxscent Kingtail Worm delivers unparalleled attraction that larger bass...

The PowerBait MaxScent line of baits features an innovative material that releases a powerful scent field to attract fish more effectively than ever before. This durable yet soft material is perfect...

The Berkley PowerBait MaxScent Creature Hawg was designed for use in heavy cover and provides anglers with a competitive edge when battling large fish. With reinforced scenting and a sleek creature...

The Berkley Powerbait Maxscent Hit Worm is sure to be a favored choice amongst both big bass and skilled anglers. Its enhanced scenting and versatile presentation make it irresistible to...

For nearly 10 years, Trilene 100% Fluorocarbon has been the top choice of professionals. This fluorocarbon is known as the "XT" of professional-grade options, thanks to its proven formula that...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint...