Berkley

Reinforced with Berkley’s Maxscent flavoring, the Berkley Powerbait Maxscent Power Chunk is a relative of the old pork rind trailers that are now out of production. Designed with a classic...

Fortified with Berkley’s potent Maxscent flavoring, the Berkley Powerbait Maxscent Flatnose Jerk Shad delivers a look and smell that bass simply can’t resist. Molded with a baitfish...

Adept at generating fast, tight chopping action with successive twitches of the rod tip or quick turns of the handle, the Berkley Powerbait Chop Block Glide Bait features a tall, broad...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the...

The advanced Berkley Lab Series Flat Worm is precisely poured in small batches using special layers that make this ultra-popular finesse bait more effective than ever. Utilizing...

Increase any bait's fish catching power - Berkley PowerBait Bass Attractantis scientifically formulated to stimulate strikes in otherwise inactive fish. The exclusive liquid scent and flavor...

The culmination of thousands of taste tests and years of scientific development, the Berkley Lab Series Finesse Worm was formulated and perfected at Berkley Labs to be the most...

Eliminating wasted time breaking in your buzzbait's blade, the Berkley Toad Riveter Buzzbait utilizes a custom rivet construction to create a consistent squeaking sound right out of the...

Developed in collaboration with renowned crankbait angler David Fritts, the Berkley Frittside Crankbait is a new take on a classic design responsible for countless tournament wins across the country...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum...

An already proven winner just got a whole lot better. The Berkley Powerbait Maxscent Chigger Craw features the same enticing profile as the original Chigger Craw that has been tempting scale-busting...