Berkley

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint...

Developed by professional angler Skeet Reese, the Berkley® PowerBait® The Deal boasts a shad profile with high sides that enhance its size and presence. Its tails display a super high action,...

Designed by a professional angler and winner of the 2009 Bassmaster Classic, Skeet Reese, the Berkley Powerbait Pit Boss was created to provide anglers with the ultimate flipping and pitching bait...

Put a Berkley PowerBait MaxScent Tube on your hook if you want to become an absolute Smallmouth smasher! This is an upgrade over an already-proven bait! Berkeley's Maxscent material has an...

Experience complete control over larger bass with the Berkley Powerbait Maxscent The General Worm's reinforced scenting and enticing shimmy. Meticulously crafted with Berkley's new Maxscent formula,...

Effectively control big bass with the Berkley Powerbait Maxscent The General Worm, featuring reinforced scent and a tantalizing shimmy. Made with Berkley's new Maxscent formula, this worm boasts a...

 The Berkley Fusion19 EWG Hooks are suitable for all levels of fishermen, ranging from beginners to experts. This versatile hook is highly favored for its ability to work with a variety of soft...

Berkley collaborated with their top-notch bait design team and pro-angler experts, such as hard bait legend David Fritts, to develop the ultimate fishing lures. These hard baits perfectly mimic the...

The PowerBait MaxScent line features a potent scent that effectively lures fish like never before. This new material has a lifelike texture and natural colors that make it ideal for finesse-style...

The Berkley PowerBait MaxScent 7" Hit Worm (10 Pk) is sure to be a top choice for both experienced anglers and big bass. With its powerful scent and versatile presentation, light-feeding bass will...

Ideal for beginners or experienced fishermen, Berkley Fusion19 Weedless Wide Gap Hooks feature a discreet fluorocarbon weed guard that allows for easy pitching into dense cover. These hooks come in...

The Berkley Powerbait 7" Power Worms are versatile and effective lures that can be used year-round in various ways. Their ribbontail design mimics a natural swimming motion when twitched or falling...