Berkley

The Berkley Clickin' Frittside 9 Crankbaits feature a flat-sided profile and enhanced clicking sounds designed to mimic crawdads and baitfish, making it ideal for stained or dirty water. With a...

Enhanced with Powerbait’s Maxscent flavoring, the Berkley Powerbait Maxscent Meaty Chunk Trailer provides a reinforced scenting that pairs perfectly with your preferred jig. Featuring a classic...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 9 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 7 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers...

The Berkley PowerBait 4" Chigger Craw (9 Pk) boasts of an unparalleled level of realism in the soft plastic lure category, thanks to Berkley's cutting-edge development. Its design and movement...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...

The Berkley 10" Power Worms have been a best seller for almost 20 years. These worms provide a natural presentation for all fishing conditions and have a classic ribbon-tail design that mimics a...

Berkley® collaborated with professional anglers to create various sizes of Flicker Shads that mimic natural prey. The innovative movement replicates the flickering motion of a scared baitfish...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress...

The Berkley PowerBait MaxScent D-Worm 5-1/2" (10 Pk) is an innovative addition to the PowerBait line, featuring a highly effective scent field that entices fish in a revolutionary way. Utilizing a...