Ideal for beginners or experienced fishermen, Berkley Fusion19 Weedless Wide Gap Hooks feature a discreet fluorocarbon weed guard that allows for easy pitching into dense cover. These hooks come in...

The Berkley Powerbait 7" Power Worms are versatile and effective lures that can be used year-round in various ways. Their ribbontail design mimics a natural swimming motion when twitched or falling...

Enhanced with Powerbait’s Maxscent flavoring, the Berkley Powerbait Maxscent Meaty Chunk Trailer provides a reinforced scenting that pairs perfectly with your preferred jig. Featuring a classic...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 9 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 7 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers...

The Berkley PowerBait 4" Chigger Craw (9 Pk) boasts of an unparalleled level of realism in the soft plastic lure category, thanks to Berkley's cutting-edge development. Its design and movement...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...

The Berkley 10" Power Worms have been a best seller for almost 20 years. These worms provide a natural presentation for all fishing conditions and have a classic ribbon-tail design that mimics a...

Berkley® collaborated with professional anglers to create various sizes of Flicker Shads that mimic natural prey. The innovative movement replicates the flickering motion of a scared baitfish...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress...