Berkley

Berkley collaborated with their top-notch bait design team and pro-angler experts, such as hard bait legend David Fritts, to develop the ultimate fishing lures. These hard baits perfectly mimic the...

The PowerBait MaxScent line features a potent scent that effectively lures fish like never before. This new material has a lifelike texture and natural colors that make it ideal for finesse-style...

The Berkley PowerBait MaxScent 7" Hit Worm (10 Pk) is sure to be a top choice for both experienced anglers and big bass. With its powerful scent and versatile presentation, light-feeding bass will...

Ideal for beginners or experienced fishermen, Berkley Fusion19 Weedless Wide Gap Hooks feature a discreet fluorocarbon weed guard that allows for easy pitching into dense cover. These hooks come in...

The Berkley Powerbait 7" Power Worms are versatile and effective lures that can be used year-round in various ways. Their ribbontail design mimics a natural swimming motion when twitched or falling...

Enhanced with Powerbait’s Maxscent flavoring, the Berkley Powerbait Maxscent Meaty Chunk Trailer provides a reinforced scenting that pairs perfectly with your preferred jig. Featuring a classic...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 9 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 7 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers...

The Berkley PowerBait 4" Chigger Craw (9 Pk) boasts of an unparalleled level of realism in the soft plastic lure category, thanks to Berkley's cutting-edge development. Its design and movement...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...