Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...

Berkley's creation of the Chigger Craw has once again set a new standard for lifelike soft plastics. This bait is expertly designed to imitate a crawfish, with natural-looking appendages and claws...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc...

Designed by legendary crankbait angler and designer David Fritts, the Berkley Frittside 7 crankbait features a classic flat side profile and efficient balsa-like thumping actions to entice sluggish...

Collaborating with pro-anglers and expert bait designers, Berkley has engineered the world-class Dredger 20.5 Crankbaits, combining the precision and durability of synthetic materials with the...

Known for its impressive strength, dependability, and value, Berkley Trilene Big Game Mono is a highly sought after monofilament in North America. With exceptional fighting power suitable for both...

Designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling...

Strong gripping action great for deep hook removal Chrome plated polished finish for rust resistance Hardened side cutting jaw WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

Experience explosive top water action with the Berkley Choppo 120. Whether you're a seasoned pro or a weekend warrior, this top water lure is designed for ease of use. Chunk and wind around cover or...