Berkley

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint...

The Berkley PowerBait 4" Chigger Craw (9 Pk) boasts of an unparalleled level of realism in the soft plastic lure category, thanks to Berkley's cutting-edge development. Its design and movement...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...

The Berkley 10" Power Worms have been a best seller for almost 20 years. These worms provide a natural presentation for all fishing conditions and have a classic ribbon-tail design that mimics a...

Berkley® collaborated with professional anglers to create various sizes of Flicker Shads that mimic natural prey. The innovative movement replicates the flickering motion of a scared baitfish...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress...

The Berkley PowerBait MaxScent D-Worm 5-1/2" (10 Pk) is an innovative addition to the PowerBait line, featuring a highly effective scent field that entices fish in a revolutionary way. Utilizing a...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your...

Berkley Fusion19 hooks cater to all skill levels, from beginners to experienced fishermen. The Offset Worm hook features a standard offset shank and round bend, making it perfect for Texas rigging...

Berkley Trilene XT Filler Spools: Enhanced for Tough Fishing - The new and improved formula is now 45% more flexible and offers increased abrasion resistance and knot strength. An ideal choice for...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum...

Berkley PowerBait offers a proven formula that has been refined for over 25 years to create an irresistible scent and flavor, making it a favorite among novice and experienced anglers alike. The...