Creatures

Featuring a wide-bodied shape that mimics bluegill, sunfish, and large baitfish, the Berkley Powerbait Maxscent Flux Gill Creature Bait expands your soft bait arsenal with a large profile that...

Featuring a wide-bodied shape that mimics bluegill, sunfish, and large baitfish, the Berkley Powerbait Maxscent Flux Gill Creature Bait expands your soft bait arsenal with a large profile that...

Designed with input from top Yamamoto pros, the Yamamoto Yama Bug delivers the utmost action along with an attractive creature-bait profile to pique the interest of even the most educated bass...

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by...

The newest addition to Reaction Innovations’ legendary line-up of beaver creature baits, the Reaction Innovations Spicy Beaver 3.0 delivers the same provocative kicking action as the original Spicy...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging...

Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of...

The Strike King Rage Baby Bug includes a compact, streamlined body that allows it to slip in and out of tiny holes in cover, and its precise composition and ribbing allow it to produce the classic...

Kept secret for over 10 years by top tournament anglers, the 2.4” Juicy Hellgrammite perfectly imitates one of smallmouths favorite protein rich foods, the hellgrammite. What separates this...

The blend of a perfect bluegill profile with realistic elements has resulted in the FlipGill. The 3D eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size...

Master the art of bass fishing with Big Bite Baits FAFO (Flip Around & Find Out!). Designed by pro angler Fletcher Shryock, this 4-inch lure is built to hunt and trigger strikes. Its unique hunting...