Creatures

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging...

Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of...

The Strike King Rage Baby Bug includes a compact, streamlined body that allows it to slip in and out of tiny holes in cover, and its precise composition and ribbing allow it to produce the classic...

Kept secret for over 10 years by top tournament anglers, the 2.4” Juicy Hellgrammite perfectly imitates one of smallmouths favorite protein rich foods, the hellgrammite. What separates this...

The blend of a perfect bluegill profile with realistic elements has resulted in the FlipGill. The 3D eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size...

Master the art of bass fishing with Big Bite Baits FAFO (Flip Around & Find Out!). Designed by pro angler Fletcher Shryock, this 4-inch lure is built to hunt and trigger strikes. Its unique hunting...

The 4 inch Brush Beater is a great multi-purpose bait. Need to punch some heavy cover? Do it! Need to skip it 40' under multiple dock cables? Wind up and let it rip! Multiple appendages lets you...

Our most versatile bait yet! Useful for anything from Texas-rigs to Topwater, the 3.8” Cave cricket offers great action and mobility in the water. It has been producing bigs since day 1 and is a Cave...

Featuring a slim profile and a thick, ribbed body that firmly holds a flipping hook, the Berkley PowerBait MaxScent Stank Bug is a unique streamlined craw that slips in and out of thick cover with...

Adding legs and claws to the popular Yamatanuki, the Yamamoto Nuki Bug boasts Yamamoto’s legendary soft plastic construction to create an enticing action on the fall. Perfect for rigging we

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge. Primary curl tail appendages provide enticing fluttering action at...