Creatures

The 4 inch Brush Beater is a great multi-purpose bait. Need to punch some heavy cover? Do it! Need to skip it 40' under multiple dock cables? Wind up and let it rip! Multiple appendages lets you...

Our most versatile bait yet! Useful for anything from Texas-rigs to Topwater, the 3.8” Cave cricket offers great action and mobility in the water. It has been producing bigs since day 1 and is a Cave...

Featuring a slim profile and a thick, ribbed body that firmly holds a flipping hook, the Berkley PowerBait MaxScent Stank Bug is a unique streamlined craw that slips in and out of thick cover with...

Adding legs and claws to the popular Yamatanuki, the Yamamoto Nuki Bug boasts Yamamoto’s legendary soft plastic construction to create an enticing action on the fall. Perfect for rigging we

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge. Primary curl tail appendages provide enticing fluttering action at...

More compact than the original Zoom Brush Hog, the exciting Zoom Super Hog will quickly become one of your favorite flip baits when you're working thick cover. The long, clinging tails on the Brush...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but...

The NetBait B-Bug Creature Bait is a versatile bait that can be used for flipping, Texas-rigging, Carolina-rigging, or as a jig trailer. Its ribs protrude to create more water disturbance, and the...

This 4-inch Game Hawg by Strike King is a beloved choice for a creature bait by the company's Pro anglers. Its design is ideal for both a Texas rig and a Carolina rig, with flexible legs and flappers...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other...

Introducing the newest member of Strike King's popular soft plastics lineup, the 3.38" Mid-Size Rage Bug. As a top brand in the industry, Strike King continues to expand its renowned collection which...

The Berkley PowerBait MaxScent Creature Hawg was designed for use in heavy cover and provides anglers with a competitive edge when battling large fish. With reinforced scenting and a sleek creature...