As a product designed by legendary frog fisherman Dean Rojas, the Big Bite 4" Rojas Fighting Frog boasts versatility and multiple rigging options. While the Texas rig is a popular choice, this bait can also be used effectively on a jig, Carolina rig, or...

The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsized Texas rig, a shakey head, or even a Carolina rig when the bite gets tough, and don’t forget about...

The Jewel Sculpin Hypertail is a favored choice among angler enthusiasts for bass, walleye, and trout fishing. With over 20 years of proven success, this lure expertly mimics sculpin and Goby species. Notable features include a textured finish, lifelike...

The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three distinct types of appendages. The appendages closest to the tail section are the longest and have the most...

The Bongo is a newly released soft plastic product by the 6th Sense Lure Lab that boasts an ultra-realistic, 3-dimensional "scale-like" body designed to attract more fish. Its slim 3.7 inch body allows for the wider claws to have increased water...

The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three distinct types of appendages. The appendages closest to the tail section are the longest and have the most...

The tail of Rage Tail® lure is uniquely designed, using high-quality plastics for exceptional action. Its specialized design serves a specific purpose and produces impressive splash, noise, and action for a soft plastic lure. With flanges for...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics...

The Keitech Crazy Flapper is an innovative bait designed to maneuver through cover while its tentacles and claws move enticingly with even the slightest current. Crafted using a mixture of PVC plastics, this bait is both flexible and long-lasting. Its...

Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and a “rabbit ears” tail, it has just enough glide to emulate a fleeing baitfish,...

The Big Bite 4" Yo Mama (8 Pk) is a highly recommended option among professionals. This bait is designed for flipping and has been widely acknowledged for attracting larger fish. Its compact size allows for easy penetration through cover and mats, while...