Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...

Made of long-lasting TPE material for extraordinary durability, the Hag's Prickly Pear Jr 9.9mm Creature Bait is designed as a more compact alternative to the standard 19mm Prickly Pear for anglers pursuing intensely pressured bass in...

Affordably priced and immensely productive, the Hag's Prickly Pear 19mm Creature Bait is an urchin-style bait that's perfect for targeting highly pressured bass that have seen the same presentations countless times. Crafted from ultra-durable...

Featuring a wide-bodied shape that mimics bluegill, sunfish, and large baitfish, the Berkley Powerbait Maxscent Flux Gill Creature Bait expands your soft bait arsenal with a large profile that appears clearly on forward-facing sonar. Built...

Featuring a wide-bodied shape that mimics bluegill, sunfish, and large baitfish, the Berkley Powerbait Maxscent Flux Gill Creature Bait expands your soft bait arsenal with a large profile that appears clearly on forward-facing sonar. Built...

Designed with input from top Yamamoto pros, the Yamamoto Yama Bug delivers the utmost action along with an attractive creature-bait profile to pique the interest of even the most educated bass. Crafted using a custom Yamamoto plastic formula...

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...

The newest addition to Reaction Innovations’ legendary line-up of beaver creature baits, the Reaction Innovations Spicy Beaver 3.0 delivers the same provocative kicking action as the original Spicy Beaver but in a compact and approachable...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of techniques and applications. Designed to produce...

The Strike King Rage Baby Bug includes a compact, streamlined body that allows it to slip in and out of tiny holes in cover, and its precise composition and ribbing allow it to produce the classic crawfish glide that bass can’t resist...