Incorporating Strike King’s hard knock technology into their industry-leading 6XD shape and size, the Strike King 6XD Hard Knock Crankbait provides anglers with a new deep thumping sound from a single hard knocker. Designed to attack...

The Strike King Pro Model 6XD Crankbaits underwent an extensive year-long design and testing process in collaboration with renowned angler Kevin VanDam, who used a prototype to achieve impressive results during the 2009 BASS Elite Series event at...

Introducing the Little John Micro DD 45, a finesse-style crankbait designed for tougher fishing days. This smaller version of the Little John product line still boasts all the quality features that the brand is known for. Perfect for those days when you...

The Megabass Big-M 7.5 Crankbait is a game-changing lure crafted after the success of the BIG-M4.0. Its innovative design boasts low retrieve resistance, intense flash, and steady roll, all inspired by over 3 years of testing in the US. With the ability...

Berkley collaborated with their top-notch bait design team and pro-angler experts, such as hard bait legend David Fritts, to develop the ultimate fishing lures. These hard baits perfectly mimic the movement and intricacies of handcrafted wooden baits,...

As a renowned leader in the world of bass fishing, the Norman DD22 Crankbait consistently garners recognition as one of the most effective crankbaits available. With a proven history of success spanning decades, these powerful crankbaits can reach depths...

The Strike King 8XD Crankbait offers the perfect balance of size and action. This model has been designed specifically for anglers who want the same great action of the 6XD but with less torque than the 10XD. With all the same top-of-the-line features as...

The Bomber Fat Free Shad, the premier deep-diving crankbait on the market, has completely revolutionized the crankbait industry. Its flat-sided design, enticing tight action, and ease of retrieve make it stand out from other baits of its size and running...

The Deep-X 200T was a popular choice for experienced crankbait fishermen who enjoyed its early implementation of the Moving Balancer System, allowing for long casts and steep dive angles. The Deep-X 200 LBO builds upon this reputation by incorporating...

Created by expert anglers Matt Allen and Tim Little, the River2Sea Tactical DD Crankbait revolutionizes crankbait fishing with its precise action, powerful rattle, and impeccable color designs. This crankbait is optimized for all-year performance and...

The revolutionary Megabass Deep-X 100 LBO features cutting-edge advancements that have been studied for over 10 years, resulting in a superior crankbait for any type of water. The advanced LBO II moving balancer system and hydrodynamic refinement enable...

 The Megabass Deep-Six Crankbait boasts a unique and super-thin lip that allows for deep diving at depths of 16ft – 19ft, even in challenging conditions. Its Multi-way Moving Balancer System (PAT.) from the Deep-X series shifts the...