Fall Collection

The Berkley Power Blade Compact Colorado/Colorado Spinnerbaits offer a highly effective option for targeting fish that are feeding on smaller baitfish and forage. With a smaller and more subtle...

Featuring an updated cone-shaped head that slides through cover with ease, the Z-Man Chatterbait PZ2 includes premium components and a direct head-to-blade connection that delivers unmatched sound,...

Featuring an updated cone-shaped head that slides through cover with ease, the Z-Man Chatterbait PZ2 includes premium components and a direct head-to-blade connection that delivers unmatched sound,...

The Damiki Vault is an expertly designed blade-vibration bait, perfect for catching bass and other fish species. Its unique vibrating action and lifelike color patterns make it an excellent choice...

Expanding upon a design created by BASS Elite series angler Gerald Swindle, the Buckeye Lures G-Man Ballin’ Out 2 Jig is the fully skirted version of Swindle’s go-to jig that helped him claim the...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber,...