Fall Collection

The Damiki Vault is an expertly designed blade-vibration bait, perfect for catching bass and other fish species. Its unique vibrating action and lifelike color patterns make it an excellent choice...

Expanding upon a design created by BASS Elite series angler Gerald Swindle, the Buckeye Lures G-Man Ballin’ Out 2 Jig is the fully skirted version of Swindle’s go-to jig that helped him claim the...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber,...

Designed to produce bites in tough conditions, the SPRO KGB Lil Guy 120 Glide Bait delivers a similar action to the popular KGB Chad Shad 180 in a more compact size for coaxing strikes from reluctant...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone. With a refreshed head shape to generate...