Fall Collection

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low center-of-gravity body uses a special alloy to maintain...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low center-of-gravity body uses a special alloy to maintain...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low center-of-gravity body uses a special alloy to maintain...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism. Combining a metal tail insert, concentric...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism. Combining a metal tail insert, concentric...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

Designed to produce bites in tough conditions, the SPRO KGB Lil Guy 120 Glide Bait delivers a similar action to the popular KGB Chad Shad 180 in a more compact size for coaxing strikes from reluctant fish. Manufactured by SPRO for KGB...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone. With a refreshed head shape to generate additional lift, the SUPER METAL is fine-tuned to maximize...

Designed in collaboration with Tater Hog Custom Lures, the Strike King Hog Father Jr. Glidebait features a single-jointed body and ultra-lifelike detailing to generate bites from giant bass. Excelling with a slow to medium-fast retrieve, the...

The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7’’ Trick Shad, this ABS hard...