Fall Collection

The Z-Man ChatterBait Elite Evo bladed bass jig is fully powered up with pro-level enhancements like a custom-built hook, user-friendly trailer keeper configuration, wire-tied silicone skirts, and a...

Designed for maximum versatility and control, the innovative Megabass I-Slide 187R Intermediate allows effortless S-stroke action and stable performance in even the most challenging water conditions...

The Z-Man ChatterBait Elite Evo bladed bass jig is fully powered up with pro-level enhancements like a custom-built hook, user-friendly trailer keeper configuration, wire-tied silicone skirts, and a...

The River2Sea Whopper Plopper 75, developed by renowned angler Larry Dahlberg, is a highly effective tool for catching musky fish. Its flexible tail rotates on the harness, producing irresistible...

  Designed by Major League Fishing pro and chatterbait specialist Bryan Thrift, the Z-Man Big Blade Chatterbait provides maximum thump and vibration with an oversized hex-shaped ChatterBlade that is...

The Megabass VATALION vibration/glidebait features a bite-triggering switchback glide action that is fine-tuned for any retrieval speed. Its ability to abruptly stop and slide in either direction...

The River2Sea Whopper Plopper 130, designed by renowned angler Larry Dahlberg, is the ultimate tool for catching musky fish. Its soft, flexible tail rotates on the harness, producing enticing...

Expertly crafted and preferred by professional anglers, the Evergreen LB Buzzbait is the go-to lure for generating topwater commotion and drawing in fish from a distance. With a durable stainless...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your...

Developed as the ultimate baitfish swimbait, the 6th Sense Flow Glider 130 is meticulously designed for a slow to medium retrieve. With the ability to dart and turn with the flick of the reel handle,...

The River2Sea Whopper Plopper 110, created by renowned angler Larry Dahlberg, is a coveted tool for catching muskies. Its flexible tail rotates on the harness, producing enticing vibrations at...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter...