Fall Collection

Developed as the ultimate baitfish swimbait, the 6th Sense Flow Glider 130 is meticulously designed for a slow to medium retrieve. With the ability to dart and turn with the flick of the reel handle,...

The River2Sea Whopper Plopper 110, created by renowned angler Larry Dahlberg, is a coveted tool for catching muskies. Its flexible tail rotates on the harness, producing enticing vibrations at...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter...

Time and again, heavy-cover, stained-water anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design...

The Z-Man Chatterbait Mini Max is a compact bladed jig ideal for situations that call for a smaller profile and more subtle vibration. Designed with a downsized stainless Hex-shaped ChatterBlade, the...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

A groundbreaking design crafted in collaboration with Elite Series pro Jacob Powroznik, the Buckeye Lures Scope-Head is built to give you more visibility in the underwater world. As forward-facing...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for...

North American anglers now have access to Jackall Gantarel Swimbaits - the slow-floating, 6-inch hard bait that creates a lifelike S-shaped swimming motion when reeled in and 180-degree turns when...

The compact size of the Whopper Plopper 60, measuring 2-3/8" and weighing 1/4oz, combines the best features of its predecessors. This versatile lure is both appetizing to smaller panfish and enticing...