Fall Collection

Time and again, heavy-cover, stained-water anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design...

The Z-Man Chatterbait Mini Max is a compact bladed jig ideal for situations that call for a smaller profile and more subtle vibration. Designed with a downsized stainless Hex-shaped ChatterBlade, the...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

A groundbreaking design crafted in collaboration with Elite Series pro Jacob Powroznik, the Buckeye Lures Scope-Head is built to give you more visibility in the underwater world. As forward-facing...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for...

North American anglers now have access to Jackall Gantarel Swimbaits - the slow-floating, 6-inch hard bait that creates a lifelike S-shaped swimming motion when reeled in and 180-degree turns when...

The compact size of the Whopper Plopper 60, measuring 2-3/8" and weighing 1/4oz, combines the best features of its predecessors. This versatile lure is both appetizing to smaller panfish and enticing...

Designed to stand out in a competitive market, the Megabass Jamaica Boa Buzzbait offers impressive performance that cannot be ignored. With a loud sonic rattle chamber attached to the lower arm, it...

The Damiki Noisy MTB Buzzbaits feature an innovative Ball Knocker technology to enhance sound and create surface disturbance. Its M-Hull head design enables improved performance compared to...

Designed by Elite Series pro's, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market...