Fall Collection

Designed to stand out in a competitive market, the Megabass Jamaica Boa Buzzbait offers impressive performance that cannot be ignored. With a loud sonic rattle chamber attached to the lower arm, it emits a shockwave that entices strikes from lurking...

Designed by Elite Series pro's, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featuring an exclusive, low center of gravity head with a flat...

Introducing The Draw, a 9" glide bait designed by 6th Sense and industry expert Ben Milliken. Created to help anglers catch the biggest fish in their body of water, this bait has undergone three years of development and features realistic 3D details,...

Designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants anglers a deeper dive to catch those hard-to-reach bass...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

Experience a lifelike swim with the River2Sea S-Waver 168, boasting a natural S-Action swimming motion that is sure to entice and attract large gamefish. With a length of 6-1/4" and a weight of 1-5/8oz, this swimbait is guaranteed to make a splash on the...

The Jackall Gantarel Jr Swimbait boasts similar features to its larger counterpart, but in a more compact size. Its unique S-shaped swimming motion entices a variety of fish, while its ability to swiftly turn 180 degrees attracts even the most selective...

The Vatalion 190 is expertly designed to mimic the preferred forage of big bass, including Bluegill, Crappie, Perch, and Yellow/White Bass found in most North American waters. Its meaty profile and seductive action attract trophy bass and even the...

In the heat of summer, when large fish are found on sunken islands and other bottom structures, professional anglers may turn to the traditional winter lure, the Rapala Jigging Rap, for a chance to outfish the competition and secure a place in the...

Experience explosive top water action with the Berkley Choppo 120. Whether you're a seasoned pro or a weekend warrior, this top water lure is designed for ease of use. Chunk and wind around cover or in open water for a serious waking action. The durable...