Hard Baits

The Bill Lewis MR-12 Mid Range Crankbait 12 ft is a noteworthy addition to the MR Crankbait series. Developed by MDJ, these crankbaits are specifically designed to trigger bass in the deeper mid-ranges. With the ability to reach depths of up to 12 feet,...

Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its design and fishing prowess through countless tournament...

The River2Sea Rover 98 is a revolutionary walking bait that transforms a leisurely dog walk into an exciting sprint through the park. Its unique choppy, side-to-side slashing action, unlike the usual gliding motion, is sure to entice aggressive strikes...

The younger sibling of the renowned Chick Magnet, the Strike King Chick Magnet Jr Flat Sided Crankbait combines the classic design approach of Andy Morgan with the advanced technology of Strike King in a more compact size. This bait incorporates the...

  Crafted with precision, Strike King's KVD 300 Deep Jerkbait series boasts an ideal blend of roll, wiggle, and flash. From our exclusive weight transfer system for enhanced castability to the 3D eyes and premium black nickel hooks, each feature...

Enhance your fishing game with 6th Sense Crush 100X square bill crankbaits. These top-of-the-line lures are expertly designed for navigating through thick, shallow cover, tearing through grass, and maneuvering over rocks to lure fish towards your bait...

The creators of the Provoke jerkbait series, including the Provoke 106DD, carefully incorporated multiple elements to achieve top-notch results. This lure has the ability to slow float or suspend, dependent on water temperature, in depths ranging from 4...

Enhancing the action and appearance of your topwater plopper presentation, the Strike King Clickin Chickin is designed to produce a unique sound and water disturbance that entices aggressive reaction strikes from predatory fish. Utilizing its...

A bite-sized topwater plopper built with a less intrusive profile, the Strike King Bitsy Chickin features a small profile that’s designed to generate explosive topwater bites from highly pressured bass. Capable of imitating a wide range...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...