Hard Baits

Enhancing the action and appearance of your topwater plopper presentation, the Strike King Clickin Chickin is designed to produce a unique sound and water disturbance that entices aggressive reaction strikes from predatory fish. Utilizing its...

A bite-sized topwater plopper built with a less intrusive profile, the Strike King Bitsy Chickin features a small profile that’s designed to generate explosive topwater bites from highly pressured bass. Capable of imitating a wide range...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Redesigned and better than ever, the Bass Mafia Casket 3700 2.0 delivers improved durability from the original Casket series and twice the storage space as traditional stowaway boxes. Featuring a newly redesigned Bass Mafia logo, the Bass Mafia Casket...

Redesigned and better than ever, the Bass Mafia Casket 3700 2.0 Deep delivers improved durability from the original Casket series and twice the storage space as traditional stowaway boxes. Featuring a newly redesigned Bass Mafia logo, the Bass Mafia...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone. With a refreshed head shape to generate additional lift, the SUPER METAL is fine-tuned to maximize...

To give more sharpness to its movements during trick actions, the X-70's moving balancer design has been tuned to respond extremely sensitively to rod input such as twitches and jerks. During jerks, the X-70's unique flat body creates dynamic flashing...

The Megabass Deep-X 300 is the ultimate deep-cranking tool with its patented Multi-Way Balancer System (PAT.) This innovative feature allows for longer casts and steeper dive angles, reaching depths of 12 to 15 feet quickly and maximizing time spent in...

The SPRO Mike McClelland 110 +1 Jerkbait takes the renowned performance of the McStick and delves even deeper. This expertly-crafted lure was designed with the help of BASS Elite Pro Mike McClelland to captivate fish in the 9- to 12-foot depth range. Its...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...