Hard Baits

Designed from its larger counterpart, the Snag Proof Zoo POP Topwater Walking Bait 3/8 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design, making it...

Our Buzzbaits feature a carefully crafted head with recessed 3D eyes for balance and a detailed strike point, a premier skirt for added action, and a razor-sharp Gamakatsu hook for confident...

Designed by professional angler and big bait specialist  Chris Zaldain, the Nichols Bass Mafia Larry Spoon will catch those larger fish in offshore schooling situations. The wide body of the Nichols...

Built with a biologically accurate panfish body, the Berkley Slap Gill Topwater Walking Bait offers lifelike detailing that faithfully imitates the appearance of a panfish or bluegill. Designed to...

Built with a biologically accurate panfish body, the Berkley Slap Gill Topwater Walking Bait offers lifelike detailing that faithfully imitates the appearance of a panfish or bluegill. Designed to...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling...

Built to dominate live sonar bass fishing with intense vibration, flash, and sonar return, the War Eagle Sonar Flash Flutter Spoon features an elongated body that produces wild fluttering action on...

Built to dominate live sonar bass fishing with intense vibration, flash, and sonar return, the War Eagle Sonar Flash Flutter Spoon features an elongated body that produces wild fluttering action on...

Featuring a unique metal lip and a sinking body, the Heddon Spook Stick Crawler Topwater boasts a small shad profile that excels when reeled on a steady retrieve to create a tantalizing v-wake at the...

Luring bass to the surface with a glide-walking action, the Heddon Spook Stick Topwater Walking Bait exhibits a natural shad profile that's designed to float and ignite bites from fish that are...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa's Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back...