Hard Baits

The Nebait Paca Bug Football Jig is a must have for every serious jig fisherman. These jigs are made with quality and performance in mind. Only the highest quality components are used to build each Paca Bug Football Jig. Color coordinated weed...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 2.75" Weight: 5/16oz Depth: 11'-13' WARNING: Cancer...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism. Combining a metal tail insert, concentric...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism. Combining a metal tail insert, concentric...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

Enhancing the action and appearance of your topwater plopper presentation, the Strike King Clickin Chickin is designed to produce a unique sound and water disturbance that entices aggressive reaction strikes from predatory fish. Utilizing its...

A bite-sized topwater plopper built with a less intrusive profile, the Strike King Bitsy Chickin features a small profile that’s designed to generate explosive topwater bites from highly pressured bass. Capable of imitating a wide range...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone. With a refreshed head shape to generate additional lift, the SUPER METAL is fine-tuned to maximize...