Hard Baits

The Megabass Diving Flapslap is a versatile, all-year-round lure designed after the Threadfin Shad, one of the most popular baitfish in US waters. With Megabass' Internal Shaft Balancer System (patent pending), the Flap Slap can be fished at high speeds...

The Nichols Ben Parker Magnum Flutter Spoon 8" is gaining popularity among anglers for summer ledge fishing. It was a top choice for half of the top 10 finishers at the June 2014 Kentucky Lake FLW Tournament, as well as for the winning team at the June...

Berkley collaborated with their top-notch bait design team and pro-angler experts, such as hard bait legend David Fritts, to develop the ultimate fishing lures. These hard baits perfectly mimic the movement and intricacies of handcrafted wooden baits,...

Designed by crankbait expert David Fritts, the Rapala DT Series lures dive quickly and stay in the strike zone longer, making them the top choice for tournament wins and record catches. These lures are crafted from the highest quality balsa wood and...

Designed by crankbait expert David Fritts, the Rapala DT20 Crankbaits are renowned for their fast-diving capability and extended time in the strike zone. In its debut year, the DT Series has taken home numerous tournament wins and even set records...

The 6th Sense Crush 250MD Crankbait elevates mid-range cranking with its standout features. Unlike other crankbaits, its uniquely designed tail with a distinctive taper creates erratic movements for increased strikes. Its quick and efficient diving...

The Rapala DT Series crankbaits, developed by renowned crankbait expert David Fritts, have the unique ability to quickly dive and remain in the optimal fishing area longer than any other crankbait currently on the market. These crankbaits have recently...

The Rebel® Pop-R has served as the benchmark for other topwater poppers for over 30 years. Every Pop-R contains a dressed treble hook with sparkling glitter strands for added shine. This tried-and-true surface lure delivers an explosive spitting,...

The Norman Speed N Jr. Crankbait, a smaller version of the well-known Speed N Crankbait, is ideal for navigating highly fished or clear waters. It is also highly effective when targeting smaller baitfish. Despite its compact size, the Speed N Jr...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The renowned Super Z is now available in a deeper diving Z3 version, offering superior castability and compact performance. Perfect for dominating deep water in wild ponds and large lakes, the Z3 can reach a maximum depth of 4m (13ft) with 8lb...