Hard Baits

The Head Hunter Small Suspending Jerkbait offers top-of-the-line craftsmanship at a budget-friendly cost. Its unpredictable swimming motion attracts various species like Bass, Walleye, and other...

The Megabass Pop-X, first introduced in 1996, revolutionized the traditional popper design by incorporating a gill system and meticulous attention to detail. While the stunning contours and...

  The Bill Lewis MR-6 Mid Range Crankbait, part of the MDJ Signature Series, is a must-have for your freshwater fishing trips. Its flat sides and tapered tail provide an optimal action, with a...

The ONETEN Silent offers tournament anglers a new weapon with its deadly stealth and undeniable performance. Combining the balancers of the original ONETEN into a single, fixed weight allows for...

The Megabass Big-M 7.5 Crankbait is a game-changing lure crafted after the success of the BIG-M4.0. Its innovative design boasts low retrieve resistance, intense flash, and steady roll, all inspired...

The BIG-M is the latest advancement in Megabass's line of large crankbaits, incorporating years of innovation and evolution. It forgoes the traditional plump and long-billed design of previous deep...

Experience the 6ft range with BIG-M2.0, a favorite among skilled anglers on lake Biwa like Shinji Sato. Designed with a low center-of-gravity, this crankbait creates a powerful and enticing flash...

Designed and tested by renowned angler Kevin VanDam, each crankbait in the KVD line boasts an expertly-crafted, chip-resistant finish and lifelike 3D eyes. The new Hard Knock sound adds an extra...

The Bomber Jointed Wake Minnow is an essential tool for any angler looking to catch big fish. With its single-jointed construction and flat bill, this lure creates a mesmerizing V-shaped wake just...

Expanding upon Dixie Jet's renowned collection of spoons that have been highly effective in catching fish for over six decades, the Dixie Jet Pro Series Gizzard Spoon is an optimal size for a variety...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a...

Experience extreme surface disruption with the Crock-O-Gator Head Knocker Buzzbaits. These innovative buzzbaits create a boisterous topwater presentation that is sure to ignite the feeding response...