Hard Baits

The technologically advanced Mikey is a top-of-the-line Japanese hard bait recently introduced to the U.S. market. Utilizing cutting-edge materials and design techniques, Jackall is able to quickly...

The Kanata Jerkbait, weighing 1oz and measuring 6-1/3 inches, is specifically designed to attract larger fish that are drawn to bigger prey. Its flat side body has been finely tuned to emit a...

Expertly designed with an aggressive wiggle and ultra-durable construction, the Rapala Balsa Xtreme BX Brat 3 is perfect for taking on big fish. Its tough balsa inner-core and rugged copolymer...

The Whopper Plopper 90 by River2Sea, created by renowned angler Larry Dahlberg, is a must-have for musky fishing. Its flexible tail rotates on the harness, producing irresistible rumbles that attract...

The Megabass Diving Flapslap is a versatile, all-year-round lure designed after the Threadfin Shad, one of the most popular baitfish in US waters. With Megabass' Internal Shaft Balancer System...

The Nichols Ben Parker Magnum Flutter Spoon 8" is gaining popularity among anglers for summer ledge fishing. It was a top choice for half of the top 10 finishers at the June 2014 Kentucky Lake FLW...

Berkley collaborated with their top-notch bait design team and pro-angler experts, such as hard bait legend David Fritts, to develop the ultimate fishing lures. These hard baits perfectly mimic the...

Designed by crankbait expert David Fritts, the Rapala DT Series lures dive quickly and stay in the strike zone longer, making them the top choice for tournament wins and record catches. These lures...

Designed by crankbait expert David Fritts, the Rapala DT20 Crankbaits are renowned for their fast-diving capability and extended time in the strike zone. In its debut year, the DT Series has taken...

The 6th Sense Crush 250MD Crankbait elevates mid-range cranking with its standout features. Unlike other crankbaits, its uniquely designed tail with a distinctive taper creates erratic movements for...

The Rapala DT Series crankbaits, developed by renowned crankbait expert David Fritts, have the unique ability to quickly dive and remain in the optimal fishing area longer than any other crankbait...

The Rebel® Pop-R has served as the benchmark for other topwater poppers for over 30 years. Every Pop-R contains a dressed treble hook with sparkling glitter strands for added shine. This...