Hard Baits

Expanding upon Dixie Jet's renowned collection of spoons that have been highly effective in catching fish for over six decades, the Dixie Jet Pro Series Gizzard Spoon is an optimal size for a variety of fishing scenarios, fitting between the Original...

Developed by professional angler Skeet Reese, the Berkley® PowerBait® The Deal boasts a shad profile with high sides that enhance its size and presence. Its tails display a super high action, replicating the motion of fleeing baitfish, to amplify...

Designed by a professional angler and winner of the 2009 Bassmaster Classic, Skeet Reese, the Berkley Powerbait Pit Boss was created to provide anglers with the ultimate flipping and pitching bait. With a unique saber tail design, this bait offers a...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a large surface area to light up the screen, while the lip...

Put a Berkley PowerBait MaxScent Tube on your hook if you want to become an absolute Smallmouth smasher! This is an upgrade over an already-proven bait! Berkeley's Maxscent material has an ultra-realistic texture that is perfect for your finesse...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive shallow water fishing. The square bill design and distinctive...

The patented transforming lip system of the SuWitch, originally featured in the XPod, allows anglers to effortlessly change the angle of the lip with a simple "click," making it easy to switch between various target ranges and action profiles. "Su,"...

Introducing the Karashi by Megabass - a next generation finesse bait for fishing. This lightweight, slow sinking lure offers a straight retrieve with dead stick action, similar to a spybait. Its slim design allows for easy underwater walk-the-dog...

The technologically advanced Mikey is a top-of-the-line Japanese hard bait recently introduced to the U.S. market. Utilizing cutting-edge materials and design techniques, Jackall is able to quickly transform computer-generated 3D images of the lure into...

The Kanata Jerkbait, weighing 1oz and measuring 6-1/3 inches, is specifically designed to attract larger fish that are drawn to bigger prey. Its flat side body has been finely tuned to emit a powerful flash, perfect for skimming over weed beds or...

Expertly designed with an aggressive wiggle and ultra-durable construction, the Rapala Balsa Xtreme BX Brat 3 is perfect for taking on big fish. Its tough balsa inner-core and rugged copolymer coating make it virtually indestructible. The unique "V" cut...

Experience complete control over larger bass with the Berkley Powerbait Maxscent The General Worm's reinforced scenting and enticing shimmy. Meticulously crafted with Berkley's new Maxscent formula, this worm has a slow, shaking descent and a larger...