The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip is reinforced by a sturdy support, providing...

The Gyro Balancing LBO System of the Burning Shad allows for a super-fast, rolling action at all speeds, reminiscent of an engine at full throttle. This system, based on the self-righting doll principle, drives the ORC's compact body to perform...

Discover the dynamic Norman Deep Baby N! This traditional crankbait is specially designed to reach moderate depths, up to 6-8 feet, with its rapid diving feature and close wiggle. Crafted to resemble shad, bluegill, or crawdad, this 2" lure weighs 1/4 oz...

The Megabass Super-Z1 boasts exceptional stability in strong currents and utilizes a "bulldog contact" technique to constantly engage bottom structures, provoking intense reactions from fish. With the LBO II balancer system, it casts like a heavier lure,...

Created in partnership with professional angler Andy Morgan, the Strike King Chick Magnet Flat Sided Crankbait combines advanced technology with the tried-and-true design of a traditional lure. Drawing inspiration from the rich history of Lake...

The Dixie Jet Falcon Spoon is designed with precision to target big bass in deep water and ledges. Its measurements are 1.25" wide, 6" tall, and weighing 1.8 oz, and equipped with three VMC treble hooks. In addition, the spoon comes in 5 captivating...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

The Megabass OR-POI (S) is an expertly-designed, large darting pencil lure with flat sides and a flat belly. Its streamlined shape allows it to glide smoothly through rough waters. With a firm jerk, the OR-POI mimics the movements of a shad swimming just...

The Damiki Vault is a compact blade-vibration bait, perfect for bass and other fish species. It excels in cold water by imitating various forage species with its unique vibrating action and lifelike colors. Additionally, it features 3 settings for tying...

The Hybrid Hunter boasts a wide, flat shape and a distinct "L-Shaped" 90-degree bill, resulting in a vigorous hunting movement and a powerful rattle that provokes fish to strike fiercely. According to Strike King pro staffer Todd Castledine, the bait's...

As a renowned leader in the world of bass fishing, the Norman DD22 Crankbait consistently garners recognition as one of the most effective crankbaits available. With a proven history of success spanning decades, these powerful crankbaits can reach depths...

Hailed as an essential weapon for catching even the trickiest fish, the Wiggle Wart® crankbait is a legendary bait responsible for numerous fishing stories. Its unmatched side-to-side motion is effective at any speed, complemented by a prominent...