Hard Baits

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip...

The Gyro Balancing LBO System of the Burning Shad allows for a super-fast, rolling action at all speeds, reminiscent of an engine at full throttle. This system, based on the self-righting doll...

Discover the dynamic Norman Deep Baby N! This traditional crankbait is specially designed to reach moderate depths, up to 6-8 feet, with its rapid diving feature and close wiggle. Crafted to resemble...

The Megabass Super-Z1 boasts exceptional stability in strong currents and utilizes a "bulldog contact" technique to constantly engage bottom structures, provoking intense reactions from fish. With...

Created in partnership with professional angler Andy Morgan, the Strike King Chick Magnet Flat Sided Crankbait combines advanced technology with the tried-and-true design of a traditional lure...

The Dixie Jet Falcon Spoon is designed with precision to target big bass in deep water and ledges. Its measurements are 1.25" wide, 6" tall, and weighing 1.8 oz, and equipped with three VMC treble...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...

The Damiki Vault is a compact blade-vibration bait, perfect for bass and other fish species. It excels in cold water by imitating various forage species with its unique vibrating action and lifelike...

The Hybrid Hunter boasts a wide, flat shape and a distinct "L-Shaped" 90-degree bill, resulting in a vigorous hunting movement and a powerful rattle that provokes fish to strike fiercely. According...

As a renowned leader in the world of bass fishing, the Norman DD22 Crankbait consistently garners recognition as one of the most effective crankbaits available. With a proven history of success...

The updated Griffon series utilizes cutting-edge Megabass design technology to deliver increased power and performance. The enhanced hydrodynamic design not only improves shape and water channeling,...

The Strike King 8XD Crankbait offers the perfect balance of size and action. This model has been designed specifically for anglers who want the same great action of the 6XD but with less torque than...