Hard Baits

The Shading-X, a finesse shad that has proven itself in tough tournament scenes, has been updated with the latest engineering as part of the Shading-X R series. The internal "Triangle, Counter, Balancing" system (PAT.) has been refined for improved long...

Crafted with the guidance of Bassmaster Elite Series pro Morizo Shimizu, the Evergreen FA Jerkbaits 115mm sets a high standard for jerkbaits. It boasts precise Japanese engineering, an internal tungsten weight transfer system, and a stable, finely-tuned...

Designed with the Strike King KVD 2.5 Squarebill Crankbait in mind, the Strike King HC KVD 2.5 Wake Bait delivers outstanding top water action that will attract bass from a distance. With a unique rattle chamber that creates a distinct clacking sound and...

The Megabass Vision ONETEN FX Jerkbaits is the tournament-specific version of the popular Vision ONETEN lure. With its unique variable resistance flap-bill (patent pending), the lip tucks into the body during casts and opens upon hitting the water. This...

Introducing the long-awaited release of the Lucky Craft Wood Sammy 100 in the US, previously exclusive to Japan. After seven years of careful research, this walking bait boasts a lifelike and smooth sliding action thanks to its expertly crafted wooden...

Efficiently target suspended or deep-dwelling fish with the Dixie Jet Slab Spoon. Its streamlined design and pure lead construction allow for two or three short flutters before diving to the bottom, enticing fish to aggressively strike. With a...

The RkCrawler 55 crankbait was expertly designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide, wobbling hunting action. With the ability to bounce off cover like no other crankbaits, the RkCrawler 55 provokes aggressive strikes. By...

The Heddon Super Spook Jr Walking Bait is a revolutionary addition to the world of topwater fishing. Boasting eye-catching colors and reflective finishes, this lure is sure to grab the attention of fish and improve your chances of getting bites...

The Heddon Super Spook is a revolutionary topwater fishing lure that boasts eye-catching colors and a glossy finish, guaranteed to attract the attention of fish and increase your catch rate. Equipped with loud rattles and Excalibur Rotating Treble Hooks,...

The River2Sea Whopper Plopper 75, developed by renowned angler Larry Dahlberg, is a highly effective tool for catching musky fish. Its flexible tail rotates on the harness, producing irresistible vibrations at different retrieval speeds and depths. This...

The Strike King KVD Sexy Dawg is an easy-to-use, long-distance casting lure designed and approved by fishing expert Kevin VanDam. With premium walk-the-dog capabilities and impressive action, this lure is available in two sizes. Simply twitch your rod...

The recently released SPRO RkCrawler DD50 Crankbait is the newest addition to the popular RkCrawler series. Developed by Elite Series pro Mike McClelland, this smaller version of the original boasts the same remarkable wobbling hunting action and is...