Hard Baits

The IXI Shad, a collaboration between Katsutaka Imae and Yuki Ito, brings together the expertise of two of Japan's top lure designers and anglers. This next-generation shad plug features the patented...

The Smithwick Perfect Ten Rogue is the newest addition to their renowned Rogue series. With a diving depth of over 10ft, this lure is perfect for enticing bass with its unpredictable movements and...

This is a proven game changer in the spoon world! The Deuces wild flutter spoon is a 2-layer spoon that separates when it hits the water and causes a very erratic flutter. The spoon has a lot more...

The Bomber Fat Free Shad, the premier deep-diving crankbait on the market, has completely revolutionized the crankbait industry. Its flat-sided design, enticing tight action, and ease of retrieve...

In the pursuit of victory, professional anglers may resort to unconventional tactics when fishing for deep or suspended fish. During the summer months, when large fish are found on sunken islands and...

Enhance your fishing game with 6th Sense Crush 100X square bill crankbaits. These top-of-the-line lures are expertly designed for navigating through thick, shallow cover, tearing through grass, and...

The Lucky Craft LC Silent 1.5 Squarebill Crankbaits are a top choice for catching fish in heavily pressured environments. Made with high-float plastic, these crankbaits provide a quieter and more...

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper,...

Introducing the Megabass X-80 Trick Darter, equipped with the renowned Multiway Moving Balancer System (PAT.) found in the Megabass Vision ONETEN. This advanced feature offers impressive casting...

The Shading-X, a finesse shad that has proven itself in tough tournament scenes, has been updated with the latest engineering as part of the Shading-X R series. The internal "Triangle, Counter,...

Crafted with the guidance of Bassmaster Elite Series pro Morizo Shimizu, the Evergreen FA Jerkbaits 115mm sets a high standard for jerkbaits. It boasts precise Japanese engineering, an internal...

Designed with the Strike King KVD 2.5 Squarebill Crankbait in mind, the Strike King HC KVD 2.5 Wake Bait delivers outstanding top water action that will attract bass from a distance. With a unique...