Hard Baits

The Bomber Fat Free Shad, the premier deep-diving crankbait on the market, has completely revolutionized the crankbait industry. Its flat-sided design, enticing tight action, and ease of retrieve make it stand out from other baits of its size and running...

In the pursuit of victory, professional anglers may resort to unconventional tactics when fishing for deep or suspended fish. During the summer months, when large fish are found on sunken islands and other underwater structures, the traditional winter...

Enhance your fishing game with 6th Sense Crush 100X square bill crankbaits. These top-of-the-line lures are expertly designed for navigating through thick, shallow cover, tearing through grass, and maneuvering over rocks to lure fish towards your bait...

The Lucky Craft LC Silent 1.5 Squarebill Crankbaits are a top choice for catching fish in heavily pressured environments. Made with high-float plastic, these crankbaits provide a quieter and more subtle presentation, relying on their heavy action to lure...

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper, casts farther and fishes easier than any other deep diver...

Introducing the Megabass X-80 Trick Darter, equipped with the renowned Multiway Moving Balancer System (PAT.) found in the Megabass Vision ONETEN. This advanced feature offers impressive casting distance and compelling movements. Utilize quick jerks of...

The Jewel Scuba Spoon is designed to effectively trigger inactive fish to bite, making it a necessary tool for any angler. Its unique shape, paired with its durability and functionality, creates a strike-producing spiral during descent and a clockwise -...

The Shading-X, a finesse shad that has proven itself in tough tournament scenes, has been updated with the latest engineering as part of the Shading-X R series. The internal "Triangle, Counter, Balancing" system (PAT.) has been refined for improved long...

Crafted with the guidance of Bassmaster Elite Series pro Morizo Shimizu, the Evergreen FA Jerkbaits 115mm sets a high standard for jerkbaits. It boasts precise Japanese engineering, an internal tungsten weight transfer system, and a stable, finely-tuned...

Designed with the Strike King KVD 2.5 Squarebill Crankbait in mind, the Strike King HC KVD 2.5 Wake Bait delivers outstanding top water action that will attract bass from a distance. With a unique rattle chamber that creates a distinct clacking sound and...

The Megabass Vision ONETEN FX Jerkbaits is the tournament-specific version of the popular Vision ONETEN lure. With its unique variable resistance flap-bill (patent pending), the lip tucks into the body during casts and opens upon hitting the water. This...

Introducing the long-awaited release of the Lucky Craft Wood Sammy 100 in the US, previously exclusive to Japan. After seven years of careful research, this walking bait boasts a lifelike and smooth sliding action thanks to its expertly crafted wooden...