Hard Baits

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip is reinforced by a sturdy support, providing...

The Gyro Balancing LBO System of the Burning Shad allows for a super-fast, rolling action at all speeds, reminiscent of an engine at full throttle. This system, based on the self-righting doll principle, drives the ORC's compact body to perform...

Empower anglers to efficiently target deep-lurking bass with their live sonar systems using the Bill Lewis Scope-Stik 120SK. Designed with pronounced flattened sides, this wide surface area enhances visibility on forward-facing sonar units and showcases...

The Berkley PowerBait 4" Chigger Craw (9 Pk) boasts of an unparalleled level of realism in the soft plastic lure category, thanks to Berkley's cutting-edge development. Its design and movement closely resemble a crawfish, with its subtle yet effective...

Discover the dynamic Norman Deep Baby N! This traditional crankbait is specially designed to reach moderate depths, up to 6-8 feet, with its rapid diving feature and close wiggle. Crafted to resemble shad, bluegill, or crawdad, this 2" lure weighs 1/4 oz...

The Megabass Super-Z1 boasts exceptional stability in strong currents and utilizes a "bulldog contact" technique to constantly engage bottom structures, provoking intense reactions from fish. With the LBO II balancer system, it casts like a heavier lure,...

Sugar Daddy by Water Wood is a larger popper designed to be used in various situations. It has a similar appearance to our Sugar Baby model, but it offers different features. You can use it to effortlessly move under docks and cover, and its...

Created in partnership with professional angler Andy Morgan, the Strike King Chick Magnet Flat Sided Crankbait combines advanced technology with the tried-and-true design of a traditional lure. Drawing inspiration from the rich history of Lake...

The Dixie Jet Falcon Spoon is designed with precision to target big bass in deep water and ledges. Its measurements are 1.25" wide, 6" tall, and weighing 1.8 oz, and equipped with three VMC treble hooks. In addition, the spoon comes in 5 captivating...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

The Megabass OR-POI (S) is an expertly-designed, large darting pencil lure with flat sides and a flat belly. Its streamlined shape allows it to glide smoothly through rough waters. With a firm jerk, the OR-POI mimics the movements of a shad swimming just...

The Damiki Vault is a compact blade-vibration bait, perfect for bass and other fish species. It excels in cold water by imitating various forage species with its unique vibrating action and lifelike colors. Additionally, it features 3 settings for tying...