The Heddon Super Spook Jr Walking Bait is a revolutionary addition to the world of topwater fishing. Boasting eye-catching colors and reflective finishes, this lure is sure to grab the attention of fish and improve your chances of getting bites...

The Heddon Super Spook is a revolutionary topwater fishing lure that boasts eye-catching colors and a glossy finish, guaranteed to attract the attention of fish and increase your catch rate. Equipped with loud rattles and Excalibur Rotating Treble Hooks,...

The River2Sea Whopper Plopper 75, developed by renowned angler Larry Dahlberg, is a highly effective tool for catching musky fish. Its flexible tail rotates on the harness, producing irresistible vibrations at different retrieval speeds and depths. This...

The Strike King KVD Sexy Dawg is an easy-to-use, long-distance casting lure designed and approved by fishing expert Kevin VanDam. With premium walk-the-dog capabilities and impressive action, this lure is available in two sizes. Simply twitch your rod...

The recently released SPRO RkCrawler DD50 Crankbait is the newest addition to the popular RkCrawler series. Developed by Elite Series pro Mike McClelland, this smaller version of the original boasts the same remarkable wobbling hunting action and is...

Designed by Cory Johnston, Chris Johnston, and John Crews, SPRO’s new line of Outsider Crankbaits change the game. The weight on the outside of the bait leads to effortless casting and boasts a more responsive action.  Shallow Running Square...

The Deep-X 200T was a popular choice for experienced crankbait fishermen who enjoyed its early implementation of the Moving Balancer System, allowing for long casts and steep dive angles. The Deep-X 200 LBO builds upon this reputation by incorporating...

The length of the Heddon Zara Spook is 4 1/2 inches and it weighs 3/4 ounces. As the topwater lure that introduced the revolutionary walk-the-dog retrieve, the Zara remains unmatched in the realm of topwater fishing, despite countless attempts to imitate...

With its innovative 'magnetic center of gravity' system, the Jackall Pompadour Walking Bait boasts custom metal wings that enable both slow and fast retrieve actions. The rear hook and prop also contribute to the lure's noise and splash. This topwater...

The Megabass Prop Darter I-Wake offers a unique twist on traditional topwater prop baits. While most prop baits are known for creating a loud disturbance on the surface, this innovative lure aims for a more natural and lifelike presentation. Through a...

The Cotton Cordell Gay Blade features a flathead design that produces a strong pulsating movement and shimmering baitfish appearance. Its realistic imitation of an injured baitfish makes it a top choice for catching various types of gamefish. WARNING:...

With insight from B.A.S.S. Elite Series Angler Mike McClelland, the RkCrawler 50 was created. It's a compact version of the renowned RkCrawler 55, maintaining the same impressive wobbling hunting motion. With 2 sharp Gamakatsu treble hooks and a variety...