Hard Baits

Created by expert anglers Matt Allen and Tim Little, the River2Sea Tactical DD Crankbait revolutionizes crankbait fishing with its precise action, powerful rattle, and impeccable color designs. This crankbait is optimized for all-year performance and...

Expertly crafted and preferred by professional anglers, the Evergreen LB Buzzbait is the go-to lure for generating topwater commotion and drawing in fish from a distance. With a durable stainless steel main shaft, aluminum rivet, and custom offset...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

The revolutionary Megabass Deep-X 100 LBO features cutting-edge advancements that have been studied for over 10 years, resulting in a superior crankbait for any type of water. The advanced LBO II moving balancer system and hydrodynamic refinement enable...

The Dog-X Jr Coayu is a compact yet powerful walking bait designed with Megabass' patented moving balancer systems. Its unique side-stepping moving balancer (pat.) creates dynamic and aggressive turns, proving that smaller baits can have exceptional...

The War Eagle Buzzbaits are gaining popularity among elite anglers nationwide. They boast a unique flat keel head design that enables rapid surfacing and planing. Additionally, the buzzbaits come equipped with a diverse selection of colored blades,...

The River2Sea Whopper Plopper 110, created by renowned angler Larry Dahlberg, is a coveted tool for catching muskies. Its flexible tail rotates on the harness, producing enticing vibrations at different retrieve rates and depths. With its durable design,...

The Megabass X-Nanahan+2 boasts a compact 75mm body that expertly reaches depths of over 3m, making it ideal for catching even the most hesitant of big bass. Its rare high-pitch roll action and unique twitching movements entice bites, while the tested...

The SPRO Zero Minnow 130 boasts a versatile wake bait design that is highly effective in all fishing environments. Its exceptional castability, loud knocking sound, and #4 Gamakatsu treble hooks make it a must-have addition to your tackle box. Use it...

The renowned Bill Lewis Mag-Trap 3/4 oz. is the foundation of the top-selling hardbait series worldwide. With over 25 years of success, this lipless crankbait is a favorite among fishermen due to its shad-like appearance, tight wiggle, and special...

 The Megabass Deep-Six Crankbait boasts a unique and super-thin lip that allows for deep diving at depths of 16ft – 19ft, even in challenging conditions. Its Multi-way Moving Balancer System (PAT.) from the Deep-X series shifts the...

A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange 110mm Jerkbaits deliver a deadly twitch-driven action bait-hungry fish won’t be able to resist. Engineered with an advanced “TG Zero...