Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

The revolutionary Megabass Deep-X 100 LBO features cutting-edge advancements that have been studied for over 10 years, resulting in a superior crankbait for any type of water. The advanced LBO II moving balancer system and hydrodynamic refinement enable...

The Dog-X Jr Coayu is a compact yet powerful walking bait designed with Megabass' patented moving balancer systems. Its unique side-stepping moving balancer (pat.) creates dynamic and aggressive turns, proving that smaller baits can have exceptional...

The War Eagle Buzzbaits are gaining popularity among elite anglers nationwide. They boast a unique flat keel head design that enables rapid surfacing and planing. Additionally, the buzzbaits come equipped with a diverse selection of colored blades,...

The River2Sea Whopper Plopper 110, created by renowned angler Larry Dahlberg, is a coveted tool for catching muskies. Its flexible tail rotates on the harness, producing enticing vibrations at different retrieve rates and depths. With its durable design,...

The Megabass X-Nanahan+2 boasts a compact 75mm body that expertly reaches depths of over 3m, making it ideal for catching even the most hesitant of big bass. Its rare high-pitch roll action and unique twitching movements entice bites, while the tested...

The SPRO Zero Minnow 130 boasts a versatile wake bait design that is highly effective in all fishing environments. Its exceptional castability, loud knocking sound, and #4 Gamakatsu treble hooks make it a must-have addition to your tackle box. Use it...

The renowned Bill Lewis Mag-Trap 3/4 oz. is the foundation of the top-selling hardbait series worldwide. With over 25 years of success, this lipless crankbait is a favorite among fishermen due to its shad-like appearance, tight wiggle, and special...

 The Megabass Deep-Six Crankbait boasts a unique and super-thin lip that allows for deep diving at depths of 16ft – 19ft, even in challenging conditions. Its Multi-way Moving Balancer System (PAT.) from the Deep-X series shifts the...

A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange 110mm Jerkbaits deliver a deadly twitch-driven action bait-hungry fish won’t be able to resist. Engineered with an advanced “TG Zero...

Discover superior performance with the Megabass X-Nanahan+1. This premier lure, created by Japan's acclaimed lure angler Shinji Sato and master engineer Yuki Ito, maintains a small jerkbait profile through expert carving from a high-volume block. Its...

The Nichols Lake Fork Flutter Spoon, offered in 4 or 5 inches, is a coveted lure in the world of fishing. This unique bait utilizes the popular Spooning method and is available in a range of appealing colors. Each spoon is expertly crafted with resilient...