The SPRO Zero Minnow 130 boasts a versatile wake bait design that is highly effective in all fishing environments. Its exceptional castability, loud knocking sound, and #4 Gamakatsu treble hooks make it a must-have addition to your tackle box. Use it...

The renowned Bill Lewis Mag-Trap 3/4 oz. is the foundation of the top-selling hardbait series worldwide. With over 25 years of success, this lipless crankbait is a favorite among fishermen due to its shad-like appearance, tight wiggle, and special...

 The Megabass Deep-Six Crankbait boasts a unique and super-thin lip that allows for deep diving at depths of 16ft – 19ft, even in challenging conditions. Its Multi-way Moving Balancer System (PAT.) from the Deep-X series shifts the...

A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange 110mm Jerkbaits deliver a deadly twitch-driven action bait-hungry fish won’t be able to resist. Engineered with an advanced “TG Zero...

Discover superior performance with the Megabass X-Nanahan+1. This premier lure, created by Japan's acclaimed lure angler Shinji Sato and master engineer Yuki Ito, maintains a small jerkbait profile through expert carving from a high-volume block. Its...

The Nichols Lake Fork Flutter Spoon, offered in 4 or 5 inches, is a coveted lure in the world of fishing. This unique bait utilizes the popular Spooning method and is available in a range of appealing colors. Each spoon is expertly crafted with resilient...

The Megabass IXI Shad TX was designed by Katsutaka Imae and Yuki Ito to accurately land targets from distances of 4m or more. With its compact 57mm body and the innovative Micro LBO (PAT.) instant shifting balancer system, this shad can achieve a forward...

The Head Hunter HH Minnow is equipped with a specialized sliding weight system that enables precise and lengthy casting, even in windy conditions. Its realistic and vivid color patterns are highly effective in enticing strikes, even during the most...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait...

Experience the ultimate descent with the War Eagle Jigging Spoon. Its variable speed flutter and hammered finish create an irresistible reflection to attract fish. Unlike other jigging spoons, this one doesn't need any modifications. The built-in swivel...

The Lucky Craft Gunfish 117 is the latest addition to an impressive collection of topwater lures. Resizing a proven classic, this bait allows you to easily match the current hatch. Its slim body and small-cupped mouth produce a unique combination of...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open water, producing a serious waking action. With a...