Hard Baits

The Lucky Craft Gunfish 117 is the latest addition to an impressive collection of topwater lures. Resizing a proven classic, this bait allows you to easily match the current hatch. Its slim body and...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open...

The Crock-O-Gator X-Bite Buzzbait, designed by fishing expert James Dill and his team, is the perfect choice for Lake of the Ozarks locals who want to streamline their buzzbait profile and use soft...

The Megabass Vision ONETEN Jr. Jerkbait boasts the same tournament-winning features as its larger counterpart, making it a top pick for pressured bass. With its scaled-down design, this jerkbait...

Yuki Ito's renowned "Gorham" lure has finally arrived. The "Gorham" also known as the "Tree of the Universe," is a revolutionary feeding bait that induces a mysterious feeding response from distant...

The Gunfish 115 is the latest addition to the line of next generation topwater baits, serving as a larger version of the popular Gunfish 95 model. Its slim, tapered body design and uniquely...

The Cotton Cordell Jointed Red-Fin is a highly regarded lure suitable for a range of gamefish, including bass and walleye in freshwater and specks and redfish on the coasts. Its ability to create a...

The Megabass Giant Dog-X boasts a realistic design and a unique roll-walking action that is sure to entice aggressive strikes even during challenging slick-calm conditions. Included in its advanced...

The Megabass Vision ONETEN+1 Jerkbait is an enhanced version of its predecessor, boasting a 3ft increase in depth and improved durability. With a specialized bill that decreases water-resistance and...

Kanata+1 is a flat-sided minnow that can dive up to 3.2 m, which is 1 m deeper than the original Kanata. Similar to its predecessor, this 160mm lure has a minimal resistance, making it ideal for...

The Megadog is specifically designed for targeting monster sea bass and trophy largemouth bass. It takes the renowned Dog-X walking bait to the next level, deploying intense flashing appeal and...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for...