Hard Baits

    

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  • Lucky Craft Gunfish 115
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    Lucky Craft Gunfish 115

    The Gunfish 115 is the latest addition to the line of next generation topwater baits, serving as a larger version of the popular Gunfish 95 model. Its slim, tapered body design and uniquely shaped-cupped mouth allow for a splashy and popping action,...
    $15.99
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  • Megabass Giant Dog-X Walking Baits
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    Megabass Giant Dog-X Walking Baits

    The Megabass Giant Dog-X boasts a realistic design and a unique roll-walking action that is sure to entice aggressive strikes even during challenging slick-calm conditions. Included in its advanced features is the Side Stepping Balancer System...
    $17.99 - $19.99
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  • Megabass Ito Vision 110+1 Jerkbaits
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    Megabass Ito Vision 110+1 Jerkbaits

    The Megabass Vision ONETEN+1 Jerkbait is an enhanced version of its predecessor, boasting a 3ft increase in depth and improved durability. With a specialized bill that decreases water-resistance and fatigue, the Vision ONETEN+1 maintains the legendary...
    $24.99
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  • Megabass Megadog Walking Baits
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    Megabass Megadog Walking Baits

    The Megadog is specifically designed for targeting monster sea bass and trophy largemouth bass. It takes the renowned Dog-X walking bait to the next level, deploying intense flashing appeal and surface disturbance to attract large bass chasing big...
    $59.99
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  • Buckeye Lures G-Buzz Buzzbaits
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    Buckeye Lures G-Buzz Buzzbaits

    Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for himself. Thanks to his mutual investment with Buckeye...
    $6.29
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  • Evergreen Topwater Poppers OB-68
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    Evergreen Topwater Poppers OB-68

    The Evergreen OB-68 Topwater Popper combines expert design and innovative features to create a highly effective fishing lure. Designed with a flipped up tail to reduce air resistance and increase control, this popper is perfect for catching fish on the...
    $15.95
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  • Bill Lewis Rat-L-Traps 1/2oz
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    Bill Lewis Rat-L-Traps 1/2oz

    The legendary Bill Lewis Rat-L-Trap® remains the cornerstone of the top-selling hardbait series worldwide for over 25 years. Its unparalleled effectiveness is due to its shad-like appearance, tight wiggle, and Liv-N-Sound® technology that mimics...
    $7.29
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  • Megabass 110 Max LBO Jerkbaits
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    Megabass 110 Max LBO Jerkbaits

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    The ONETEN Max LBO features the innovative LBO II (PAT.P) moving balancer system, providing a large and highly responsive jerkbait. Expertly crafted with a streamlined hydrodynamic body and virtually frictionless weight-transfer, this bait eliminates the...
    $27.99
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  • SPRO Little John DD 60 Crankbaits
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    SPRO Little John DD 60 Crankbaits

    Offering expert design and top-notch features, John Crews of B. A. S. S. brings you the Little John DD 60. A crankbait designed for deep diving, this compact 60 mm version boasts a soft tungsten ball for a distinct sound and a weight transfer system for...
    $13.99
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