Hard Baits

The IXI Shad, a collaboration between Katsutaka Imae and Yuki Ito, brings together the expertise of two of Japan's top lure designers and anglers. This next-generation shad plug features the patented LBO II balancer system and surpasses other small...

The Smithwick Perfect Ten Rogue is the newest addition to their renowned Rogue series. With a diving depth of over 10ft, this lure is perfect for enticing bass with its unpredictable movements and iconic "Rogue Roll." Its specially designed bill ensures...

The Bomber Fat Free Shad, the premier deep-diving crankbait on the market, has completely revolutionized the crankbait industry. Its flat-sided design, enticing tight action, and ease of retrieve make it stand out from other baits of its size and running...

In the pursuit of victory, professional anglers may resort to unconventional tactics when fishing for deep or suspended fish. During the summer months, when large fish are found on sunken islands and other underwater structures, the traditional winter...

Enhance your fishing game with 6th Sense Crush 100X square bill crankbaits. These top-of-the-line lures are expertly designed for navigating through thick, shallow cover, tearing through grass, and maneuvering over rocks to lure fish towards your bait...

The Lucky Craft LC Silent 1.5 Squarebill Crankbaits are a top choice for catching fish in heavily pressured environments. Made with high-float plastic, these crankbaits provide a quieter and more subtle presentation, relying on their heavy action to lure...

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper, casts farther and fishes easier than any other deep diver...

Introducing the Megabass X-80 Trick Darter, equipped with the renowned Multiway Moving Balancer System (PAT.) found in the Megabass Vision ONETEN. This advanced feature offers impressive casting distance and compelling movements. Utilize quick jerks of...

Experienced anglers are well-aware that topwater baits are one of the most thrilling methods for catching fish. The effectiveness of the "walk the dog" action is known to those who have used it. Lucky Craft Sammy's unique design streamlines the "walking...

The Berkley PowerBait MaxScent D-Worm 5-1/2" (10 Pk) is an innovative addition to the PowerBait line, featuring a highly effective scent field that entices fish in a revolutionary way. Utilizing a brand new material, these baits are ideal for finesse...

 Effortlessly cast with a compact and stable design. Outcast traditional small crankbaits with a superior flight range. The dynamic movement effectively propels the lure through the water, giving a satisfying sensation to the fisherman's hand. Enjoy...

The Shading-X, a finesse shad that has proven itself in tough tournament scenes, has been updated with the latest engineering as part of the Shading-X R series. The internal "Triangle, Counter, Balancing" system (PAT.) has been refined for improved long...