The Lucky Craft Gunfish 117 is the latest addition to an impressive collection of topwater lures. Resizing a proven classic, this bait allows you to easily match the current hatch. Its slim body and small-cupped mouth produce a unique combination of...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open water, producing a serious waking action. With a...

Experience the new generation of walking bait with Rover 128. Its unique side-to-side slashing action transforms a simple weekend dog walk into an adrenaline-pumping sprint through the park. Unlike traditional gliding action lures, Rover's choppy...

The Crock-O-Gator X-Bite Buzzbait, designed by fishing expert James Dill and his team, is the perfect choice for Lake of the Ozarks locals who want to streamline their buzzbait profile and use soft plastic trailers. With a specially designed double...

The Megabass Vision ONETEN Jr. Jerkbait boasts the same tournament-winning features as its larger counterpart, making it a top pick for pressured bass. With its scaled-down design, this jerkbait effortlessly mimics the erratic darting and rolling action...

Yuki Ito's renowned "Gorham" lure has finally arrived. The "Gorham" also known as the "Tree of the Universe," is a revolutionary feeding bait that induces a mysterious feeding response from distant neutral targets. Its advanced design, featuring two...

Create the illusion of a professional-level angler with the Bagley Pro Sunny B. Based on the tried-and-true Sunny B design, this lure boasts a larger body and tighter action than typical square bill crankbaits. With Bagley's innovative HCM process, the...

The Gunfish 115 is the latest addition to the line of next generation topwater baits, serving as a larger version of the popular Gunfish 95 model. Its slim, tapered body design and uniquely shaped-cupped mouth allow for a splashy and popping action,...

The Cotton Cordell Jointed Red-Fin is a highly regarded lure suitable for a range of gamefish, including bass and walleye in freshwater and specks and redfish on the coasts. Its ability to create a slow, wavy motion on the surface makes it a thrilling...

The Megabass Giant Dog-X boasts a realistic design and a unique roll-walking action that is sure to entice aggressive strikes even during challenging slick-calm conditions. Included in its advanced features is the Side Stepping Balancer System...

The Megabass Vision ONETEN+1 Jerkbait is an enhanced version of its predecessor, boasting a 3ft increase in depth and improved durability. With a specialized bill that decreases water-resistance and fatigue, the Vision ONETEN+1 maintains the legendary...

The Megadog is specifically designed for targeting monster sea bass and trophy largemouth bass. It takes the renowned Dog-X walking bait to the next level, deploying intense flashing appeal and surface disturbance to attract large bass chasing big...