Hard Baits

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone. With a refreshed head shape to generate additional lift, the SUPER METAL is fine-tuned to maximize...

To give more sharpness to its movements during trick actions, the X-70's moving balancer design has been tuned to respond extremely sensitively to rod input such as twitches and jerks. During jerks, the X-70's unique flat body creates dynamic flashing...

The Bill Lewis Scope Stik uses flattened sides and an in-your-face action for improved detection on forward-facing sonar. Its unique design has been praised for revolutionizing bait visibility and bite detection at longer distances. With a wide profile,...

Introducing the Dyna Response, a revolutionary metal vibe developed by expert Shinji Sato. With its ultra-thin 0.6mm stainless plate and precisely designed weight shape, this lure produces powerful vibrations and a swift startup, whether using lift &...

Expanding Shimano’s offering of freshwater lures, the Shimano Macbeth 63 Original Crankbaits are ideal for anglers cranking heavy cover and targeting fish actively feeding on bait in shallow water environments. Producing dynamic swimming action and...

Proven effective by anglers for years, Norman Lures are built with a time-tested profile that flat-out catches – and the Bill Norman Deep Tiny N is no exception. Effective on everything from crappie-to-light-feeding-largemouth, the Bill...

Revamped with Spro ball-bearing swivels and a razor-sharp Decoy-tied treble hook, the Nichols Duh Spoon 1 1/4oz adds premium components to the classic Blade Runner Duh jigging spoon shapes and color patterns. Covered with a detailed scaling...

The ultimate solution led by the fusion of knowledge by Katsutaka Imae and Yuki Ito, the third assassin sent out by the I×I brand is I×I [BLOWLY]. Brawley introduced Ito's Hydrodynamics (PAT.P), which was established at Furious. The fat body...

Built to generate a one-of-a-kind action and produce heart-stopping blow-ups, the Spro Creeper Topwater provides a totally unique presentation that bass have never seen before. Molded with a baitfish body shape and festooned with two metal wings, the...

Offering a small profile that’s almost half the size of traditional lead spoons, the Queen LS Tungsten Scoping Jigging Spoons are made out of high-density tungsten that gets down quickly to your target depth. Perfect for fishing deep suspended...

As the "KING OF JERKBAIT", the shallow model of the Vision One Ten series, which is active in the world, is the One Ten SR. With a maximum dive depth of 1.0 meters, the Oneten SR starts up immediately as soon as it lands in the water from the moment...

New 1.5 concept from Lucky Craft to create a waking/shallow diving 1.5!  Special cupped lip gives the bait built in draft and hunting motion while lifting it higher in the column for fishing the surface down to 1-2 feet.  This is a limited time...