Hard Baits

Developed in collaboration with renowned crankbait angler David Fritts, the Berkley Frittside Crankbait is a new take on a classic design responsible for countless tournament wins across the country...

The Jewel Shad Spoon was realistically designed to closely mimic a real thread-fin shad in profile. It's unique thin design and proper weighting/balance makes it have an irresistable fall when...

Longer and heavier than the standard Megabass Karashi, the versatile Megabass Karashi 80 is an upsized premium twitchbait that's perfect for tempting pressured bass with both casting and spinning...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

A bite-sized and budget-friendly bait that won’t break the bank, the Head Hunter Rad Dad Crankbait creates a wide wobbling action to attract fish in a variety of fishing environments. Built with an...

Built for anglers running the bank, the Head Hunter Baby Hunter Crankbait is deadly in shallow water when fishing around grass, weeds, laydowns, and riprap. Featuring a modified squarebill and large...

Designed by professional angler and big bait specialist  Chris Zaldain, the Nichols Bass Mafia Larry Spoon will catch those larger fish in offshore schooling situations. The wide body of the Nichols...

Built to make your topwater arsenal even more riveting, the Berkley Skirted Riveter Buzzbait features a custom ring rivet paired with an anodized blade to produce a squeaking sound right out of the...

Hitting the water like a 90’s one hit wonder, the Snagproof SmashMouth Hollow Body Frog is sure to become the all-star of your frog collection. Featuring a hollow body construction with a deeply...