Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

Enhancing the action and appearance of your topwater plopper presentation, the Strike King Clickin Chickin is designed to produce a unique sound and water disturbance that entices aggressive reaction strikes from predatory fish. Utilizing its...

A bite-sized topwater plopper built with a less intrusive profile, the Strike King Bitsy Chickin features a small profile that’s designed to generate explosive topwater bites from highly pressured bass. Capable of imitating a wide range...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone. With a refreshed head shape to generate additional lift, the SUPER METAL is fine-tuned to maximize...

To give more sharpness to its movements during trick actions, the X-70's moving balancer design has been tuned to respond extremely sensitively to rod input such as twitches and jerks. During jerks, the X-70's unique flat body creates dynamic flashing...

Introducing the Dyna Response, a revolutionary metal vibe developed by expert Shinji Sato. With its ultra-thin 0.6mm stainless plate and precisely designed weight shape, this lure produces powerful vibrations and a swift startup, whether using lift &...

Expanding Shimano’s offering of freshwater lures, the Shimano Macbeth 63 Original Crankbaits are ideal for anglers cranking heavy cover and targeting fish actively feeding on bait in shallow water environments. Producing dynamic swimming action and...

Proven effective by anglers for years, Norman Lures are built with a time-tested profile that flat-out catches – and the Bill Norman Deep Tiny N is no exception. Effective on everything from crappie-to-light-feeding-largemouth, the Bill...

Revamped with Spro ball-bearing swivels and a razor-sharp Decoy-tied treble hook, the Nichols Duh Spoon 1 1/4oz adds premium components to the classic Blade Runner Duh jigging spoon shapes and color patterns. Covered with a detailed scaling...