Hard Baits

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip...

The S-Crank square bill concept has been honed and refined over the span of two years, incorporating a patented design that generates a strong, persistent wobble and an unpredictable, wandering...

Built with insight from top professionals in the fishing industry, the Bill Lewis ATV Squarebill is expertly designed to tackle various types of cover. Its unique lip not only provides lifelike...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with...

The patented design of the S-CRANK square bill concept has been refined for over two years, resulting in a hard-hitting wobble action and an erratic hunting, wandering retrieve. At high speeds,...

The Lucky Craft Pointer 100SP Jerkbait set the standard for all other rip-baits when it was introduced. Its special internal brass weights create a low center of gravity that causes a distinct wobble...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc...

The Megabass Knuckle LD crankbait features a fixed circuit board lip for a tight, high-pitched action that is incredibly effective in pressurized and cold water conditions. The front hook is equipped...

The Bill Lewis ATV Squarebill has been expertly designed with input from top professionals in the industry, making it the perfect tool to conquer any type of cover. Its unique lip not only mimics the...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with...

The 6th Sense Cloud 9 C20 is an advanced deep diving crankbait that surpasses all others. Its exceptional color schemes and intricate features make it stand out from the crowd and are highly...

The Bandit 200 Series Crankbaits feature a state-of-the-art molding process with durable ABS plastic, making them perfect for bouncing and deflecting off rocks, wood, and heavy cover to attract...