Hard Baits

The Strike King KVD Sexy Dawg is an easy-to-use, long-distance casting lure designed and approved by fishing expert Kevin VanDam. With premium walk-the-dog capabilities and impressive action, this lure is available in two sizes. Simply twitch your rod...

The recently released SPRO RkCrawler DD50 Crankbait is the newest addition to the popular RkCrawler series. Developed by Elite Series pro Mike McClelland, this smaller version of the original boasts the same remarkable wobbling hunting action and is...

Designed by Cory Johnston, Chris Johnston, and John Crews, SPRO’s new line of Outsider Crankbaits change the game. The weight on the outside of the bait leads to effortless casting and boasts a more responsive action.  Shallow Running Square...

  Designed by Major League Fishing pro and chatterbait specialist Bryan Thrift, the Z-Man Big Blade Chatterbait provides maximum thump and vibration with an oversized hex-shaped ChatterBlade that is loaded with big bass attraction. A...

The Deep-X 200T was a popular choice for experienced crankbait fishermen who enjoyed its early implementation of the Moving Balancer System, allowing for long casts and steep dive angles. The Deep-X 200 LBO builds upon this reputation by incorporating...

Truly an innovative soft plastic to the fishing industry. Designed and kept secret for 2 years by Elite Series Pro Tyler Rivet this one of a kind pitching and flipping bait features a unique slide slit allowed you to rig your bait...

Flappers, legs, and appendages, can you ask anymore from a creature bait.  The Xcite Baits Hawgalicious provides a look and a movement that fish simply can't ignore. Great for flipping, split shotting, Carolina rigging and as an animated...

The length of the Heddon Zara Spook is 4 1/2 inches and it weighs 3/4 ounces. As the topwater lure that introduced the revolutionary walk-the-dog retrieve, the Zara remains unmatched in the realm of topwater fishing, despite countless attempts to imitate...

With its innovative 'magnetic center of gravity' system, the Jackall Pompadour Walking Bait boasts custom metal wings that enable both slow and fast retrieve actions. The rear hook and prop also contribute to the lure's noise and splash. This topwater...

The Megabass Prop Darter I-Wake offers a unique twist on traditional topwater prop baits. While most prop baits are known for creating a loud disturbance on the surface, this innovative lure aims for a more natural and lifelike presentation. Through a...

Tyler Rivet's (Bassmaster Elite Angler) creation is here and might possibly be the ultimate topwater walking bait.  Glass beads in the head give off a faint yet unique sound. The ball bearing in the rear gives off a deep, loud one knocker sound that...

The Cotton Cordell Gay Blade features a flathead design that produces a strong pulsating movement and shimmering baitfish appearance. Its realistic imitation of an injured baitfish makes it a top choice for catching various types of gamefish. WARNING:...