With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

The compact size of the Whopper Plopper 60, measuring 2-3/8" and weighing 1/4oz, combines the best features of its predecessors. This versatile lure is both appetizing to smaller panfish and enticing to larger fish seeking a quick and easy meal. WARNING:...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

The S-Crank square bill concept has been honed and refined over the span of two years, incorporating a patented design that generates a strong, persistent wobble and an unpredictable, wandering retrieve. This unique slalom action remains effective even...

Built with insight from top professionals in the fishing industry, the Bill Lewis ATV Squarebill is expertly designed to tackle various types of cover. Its unique lip not only provides lifelike baitfish movement, but it also allows anglers to confidently...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

The patented design of the S-CRANK square bill concept has been refined for over two years, resulting in a hard-hitting wobble action and an erratic hunting, wandering retrieve. At high speeds, S-CRANK's unique slalom action causes it to wander laterally...

The Lucky Craft Pointer 100SP Jerkbait set the standard for all other rip-baits when it was introduced. Its special internal brass weights create a low center of gravity that causes a distinct wobble and vibration when the retrieve is paused. Designed to...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc technology from Berkley, enhancing tracking, stability, and...

The Megabass Knuckle LD crankbait features a fixed circuit board lip for a tight, high-pitched action that is incredibly effective in pressurized and cold water conditions. The front hook is equipped with a heavy-duty swivel to prevent lost catches...

The Bill Lewis ATV Squarebill has been expertly designed with input from top professionals in the industry, making it the perfect tool to conquer any type of cover. Its unique lip not only mimics the movements of baitfish, but also allows anglers to cast...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...