Hard Baits

The patented design of the S-CRANK square bill concept has been refined for over two years, resulting in a hard-hitting wobble action and an erratic hunting, wandering retrieve. At high speeds, S-CRANK's unique slalom action causes it to wander laterally...

The Lucky Craft Pointer 100SP Jerkbait set the standard for all other rip-baits when it was introduced. Its special internal brass weights create a low center of gravity that causes a distinct wobble and vibration when the retrieve is paused. Designed to...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc technology from Berkley, enhancing tracking, stability, and...

The Megabass Knuckle LD crankbait features a fixed circuit board lip for a tight, high-pitched action that is incredibly effective in pressurized and cold water conditions. The front hook is equipped with a heavy-duty swivel to prevent lost catches...

The Bill Lewis ATV Squarebill has been expertly designed with input from top professionals in the industry, making it the perfect tool to conquer any type of cover. Its unique lip not only mimics the movements of baitfish, but also allows anglers to cast...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

The 6th Sense Cloud 9 C20 is an advanced deep diving crankbait that surpasses all others. Its exceptional color schemes and intricate features make it stand out from the crowd and are highly irresistible to fish. Its specially designed bill and body...

The Bandit 200 Series Crankbaits feature a state-of-the-art molding process with durable ABS plastic, making them perfect for bouncing and deflecting off rocks, wood, and heavy cover to attract reaction bites. These crankbaits have a compact shad-shaped...

  Designed with input from the Bill Lewis pro staff, the Bill Lewis ATV Squarebill fills a gap in their crankin' lineup. This versatile squarebill is equipped with a unique lip that not only imitates baitfish perfectly, but also allows for...

Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its design and fishing prowess through countless tournament...

Designed to stand out in a competitive market, the Megabass Jamaica Boa Buzzbait offers impressive performance that cannot be ignored. With a loud sonic rattle chamber attached to the lower arm, it emits a shockwave that entices strikes from lurking...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...