Hard Baits

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

The profile, one-of-a-kind darting action, balancing system and realistic color patterns all contribute to the incredible fish-catching ability of the ONETEN. The tungsten Multi-Way Moving Balancer System (PAT.) not only fuels unparalleled action and...

Forged with insight from the Team6 pro anglers at 6th Sense, the 6th Sense Provoke 97X Jerkbait is a smaller, finesse presentation that mimics a natural darting movement with each twitch of the rod, and is perfect for targeting heavily...

Developed and perfected for a span of two years, the patented S-CRANK design produces a powerful wobble motion and an unpredictable wandering retrieve. Its distinctive slalom action remains effective even at high speeds, as it veers off-course and then...

The Megabass PopMax has been upgraded from the well-respected PopX by the addition of a larger body and a redesigned gill-system, based on a hand-carved original by industry expert Yuki Ito. Its unique gill system features six water-intakes and a water...

Designed by expert lure maker Phil Marks, the Strike King Pro Model 8XD and 10XD Crankbaits are perfectly suited for big fish and big bait situations. With free-floating rattle chambers, they emit a powerful sound that can reach up to 25 feet in depth...

As a topwater prop bait, the Megabass i-Loud features the Rudder Action Balancer System (PAT.P) of the i-Jack, providing unmatched action and sound. The RAB System, developed by ITO Engineering for this wakebait/propbait hybrid, produces a distinct...

The 6th Sense Divine Flutter Spoon is specifically engineered to target larger fish within offshore schools. With a 4.75 inch length and weighing 1.25oz, its wider dimensions produce an unpredictable flutter motion that entices big catches. When you need...

With a slightly larger size than the Megabass Vision 110, the Megabass Ito Shiner was originally designed to give Megabass prostaffers an advantage over the competition. Now available to anglers across the USA, this lure boasts a high-pitched roll and...

Designed by legendary crankbait angler and designer David Fritts, the Berkley Frittside 7 crankbait features a classic flat side profile and efficient balsa-like thumping actions to entice sluggish or heavily pressured fish. Its integrated FlashDisc...

Created by renowned lure designer Yuki Ito, the Megabass I Jack is designed to attract large, baitfish-loving bass with its impressive swimming action just below the surface. Featuring a unique diamond-shaped stingray bill, this lure effectively...

The Rapala DT Series crankbaits, crafted by renowned crankbait expert David Fritts, have unparalleled diving speed and an extended stay in the strike zone. The proven success of the DT Series, with its multiple tournament victories and record-breaking...