The Megabass PopMax has been upgraded from the well-respected PopX by the addition of a larger body and a redesigned gill-system, based on a hand-carved original by industry expert Yuki Ito. Its unique gill system features six water-intakes and a water...

Designed by expert lure maker Phil Marks, the Strike King Pro Model 8XD and 10XD Crankbaits are perfectly suited for big fish and big bait situations. With free-floating rattle chambers, they emit a powerful sound that can reach up to 25 feet in depth...

As a topwater prop bait, the Megabass i-Loud features the Rudder Action Balancer System (PAT.P) of the i-Jack, providing unmatched action and sound. The RAB System, developed by ITO Engineering for this wakebait/propbait hybrid, produces a distinct...

The 6th Sense Divine Flutter Spoon is specifically engineered to target larger fish within offshore schools. With a 4.75 inch length and weighing 1.25oz, its wider dimensions produce an unpredictable flutter motion that entices big catches. When you need...

With a slightly larger size than the Megabass Vision 110, the Megabass Ito Shiner was originally designed to give Megabass prostaffers an advantage over the competition. Now available to anglers across the USA, this lure boasts a high-pitched roll and...

Designed by legendary crankbait angler and designer David Fritts, the Berkley Frittside 7 crankbait features a classic flat side profile and efficient balsa-like thumping actions to entice sluggish or heavily pressured fish. Its integrated FlashDisc...

The Damiki Noisy MTB Buzzbaits feature an innovative Ball Knocker technology to enhance sound and create surface disturbance. Its M-Hull head design enables improved performance compared to traditional buzzbaits. Similar to the hull of a boat, the M-Hull...

Created by renowned lure designer Yuki Ito, the Megabass I Jack is designed to attract large, baitfish-loving bass with its impressive swimming action just below the surface. Featuring a unique diamond-shaped stingray bill, this lure effectively...

The Rapala DT Series crankbaits, crafted by renowned crankbait expert David Fritts, have unparalleled diving speed and an extended stay in the strike zone. The proven success of the DT Series, with its multiple tournament victories and record-breaking...

The 6th Sense Cloud 9 C15 is the perfect mid-to-deep diving crankbait. With premium color schemes and detailed features, this bait stands out amongst the competition - fish can't resist it. Its unique bill and body profiles were carefully crafted to...

The Rapala Ott's Garage OG Rocco 5 Crankbait is a silent killer designed by Bassmaster Classic champion Ott Defoe. Made with buoyant round balsa wood and equipped with a circuit board bill and two VMC hybrid treble hooks, this OG Series creation is ready...

The Bandit Series 100 Crankbaits offer a precise construction that ensures straight and accurate runs from the moment they are removed from the package. These crankbaits feature a compact shad-shaped profile and a short bill, providing wide wobbling...