Hard Baits

The 6th Sense Cloud 9 C15 is the perfect mid-to-deep diving crankbait. With premium color schemes and detailed features, this bait stands out amongst the competition - fish can't resist it. Its unique bill and body profiles were carefully crafted to...

The Rapala Ott's Garage OG Rocco 5 Crankbait is a silent killer designed by Bassmaster Classic champion Ott Defoe. Made with buoyant round balsa wood and equipped with a circuit board bill and two VMC hybrid treble hooks, this OG Series creation is ready...

The Bandit Series 100 Crankbaits offer a precise construction that ensures straight and accurate runs from the moment they are removed from the package. These crankbaits feature a compact shad-shaped profile and a short bill, providing wide wobbling...

The Megabass Grand Siglett excels at emulating the behavior of crawling cicadas. Its wings are designed to provide aerodynamic casts and open upon the first tug to create effortless movement. With wings open to the left and right, this lure splashes and...

Collaborating with pro-anglers and expert bait designers, Berkley has engineered the world-class Dredger 20.5 Crankbaits, combining the precision and durability of synthetic materials with the traditional charm and movement of handcrafted wooden baits...

Meticulously crafted to achieve a precise, cutting-edge walking motion, Megabass Dog-X Diamante Rattle glides through water with unmatched agility. Its intricately designed gill plate creates a unique disturbance with each turn, producing an animated and...

The 6th Sense Cloud 9 Series offers a premier selection of mid-to-deep diving crankbaits. Its high-quality color schemes and detailed features make this series stand out among the rest - irresistible to fish. The custom bill and body designs guarantee...

The Kelly J, expertly designed with the help of Lucky Craft pro staff member Kelly Jordon, features a deep profile that accurately mimics a baitfish. According to Jordon, it's as effective as using live bait. With a front and back prop, the Kelly J...

Engineered with input from BASS Elite Pro Mike McClelland, the Spro McStick Jerkbait is a must-have for serious tournament anglers. Its durable, lifelike design features meticulously etched scales and gill plates, along with three razor-sharp Gamakatsu...

From Japan with love, the Jackall Riser Bait 007 delivers a one of a kind, panicked action that recreates the movement of a baitfish as it skitters across the surface in an attempt to evade predators. Designed with a precisely angled, upward...

The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perfect for luring fish. "Shattered Glass Holo Silver", "Shatter Glass Silver Scale", "Bar Fish", and "Blue Shad" all showcase a brilliant, reflective scale and stunning finish...

Designed by fishing expert David Fritts, the Rapala DT Series lures quickly dive and remain in the ideal fishing spot longer than other crankbaits. In its first year, the DT Series has proven its effectiveness, leading to multiple tournament wins and...