Hard Baits

Designed by legendary crankbait angler and designer David Fritts, the Berkley Frittside 7 crankbait features a classic flat side profile and efficient balsa-like thumping actions to entice sluggish...

The Damiki Noisy MTB Buzzbaits feature an innovative Ball Knocker technology to enhance sound and create surface disturbance. Its M-Hull head design enables improved performance compared to...

Created by renowned lure designer Yuki Ito, the Megabass I Jack is designed to attract large, baitfish-loving bass with its impressive swimming action just below the surface. Featuring a unique...

The Rapala DT Series crankbaits, crafted by renowned crankbait expert David Fritts, have unparalleled diving speed and an extended stay in the strike zone. The proven success of the DT Series, with...

The 6th Sense Cloud 9 C15 is the perfect mid-to-deep diving crankbait. With premium color schemes and detailed features, this bait stands out amongst the competition - fish can't resist it. Its...

The Rapala Ott's Garage OG Rocco 5 Crankbait is a silent killer designed by Bassmaster Classic champion Ott Defoe. Made with buoyant round balsa wood and equipped with a circuit board bill and two...

The Bandit Series 100 Crankbaits offer a precise construction that ensures straight and accurate runs from the moment they are removed from the package. These crankbaits feature a compact shad-shaped...

The Megabass Grand Siglett excels at emulating the behavior of crawling cicadas. Its wings are designed to provide aerodynamic casts and open upon the first tug to create effortless movement. With...

Collaborating with pro-anglers and expert bait designers, Berkley has engineered the world-class Dredger 20.5 Crankbaits, combining the precision and durability of synthetic materials with the...

Meticulously crafted to achieve a precise, cutting-edge walking motion, Megabass Dog-X Diamante Rattle glides through water with unmatched agility. Its intricately designed gill plate creates a...

The 6th Sense Cloud 9 Series offers a premier selection of mid-to-deep diving crankbaits. Its high-quality color schemes and detailed features make this series stand out among the rest - irresistible...

The Kelly J, expertly designed with the help of Lucky Craft pro staff member Kelly Jordon, features a deep profile that accurately mimics a baitfish. According to Jordon, it's as effective as using...