Hard Baits

Engineered with input from BASS Elite Pro Mike McClelland, the Spro McStick Jerkbait is a must-have for serious tournament anglers. Its durable, lifelike design features meticulously etched scales...

The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perfect for luring fish. "Shattered Glass Holo Silver", "Shatter Glass Silver Scale", "Bar Fish", and "Blue Shad" all...

Designed by fishing expert David Fritts, the Rapala DT Series lures quickly dive and remain in the ideal fishing spot longer than other crankbaits. In its first year, the DT Series has proven its...

As a dominant force in both the Bassmaster Classic and prize money earnings, the Bomber Fat Free Shad has revolutionized the crankbait industry. Its flat-sided design and exceptional running depth...

The Lake Fork Flutter Spoon, used by Kelly Jordon on Kentucky Lake during the "Ultimate Match Fishing" show, has gained fame for consistently catching bass in deeper, often suspended waters. Its...

Designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber,...

The Cotton Cordell Crazy Shad is a topwater bait with dual spinning blades, perfect for chopping and rolling the surface water. It is often utilized for schooling fish. WARNING: Cancer and...

This versatile spoon is ideal for both vertical and horizontal jigging, as well as for ripping. It features a #7 swivel and #4 VMC 3X treble hook, allowing for precise and effective fishing. WARNING:...

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or...

The Jackall Pompadour Jr. Walking Bait offers a compact size and effective movement, making it a standout choice for topwater fishing. With its collapsible metal wings and dual rattle chambers, this...

In the heat of summer, when large fish are found on sunken islands and other bottom structures, professional anglers may turn to the traditional winter lure, the Rapala Jigging Rap, for a chance to...