Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

This versatile spoon is ideal for both vertical and horizontal jigging, as well as for ripping. It features a #7 swivel and #4 VMC 3X treble hook, allowing for precise and effective fishing. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca...

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar...

The Jackall Pompadour Jr. Walking Bait offers a compact size and effective movement, making it a standout choice for topwater fishing. With its collapsible metal wings and dual rattle chambers, this lure creates a noticeable splash and unique sound...

In the heat of summer, when large fish are found on sunken islands and other bottom structures, professional anglers may turn to the traditional winter lure, the Rapala Jigging Rap, for a chance to outfish the competition and secure a place in the...

The 6th Sense Cloud 9 MiniMag Squarebill was meticulously crafted with various considerations in mind. It boasts a larger size than a standard squarebill, yet clearly resembles our successful Cloud 9 Magnum SB model. This hand-sized lure was engineered...

Designed by our National Pro-Staff, the Red Eye Shad sets the standard for lipless crankbaits on the pro tour. With premium hooks, 3D eyes, and free floating rattles, this bait offers incredible action and comes in a variety of eye-catching paint jobs...

The 6th Sense 500DD is a highly effective deep-diving crankbait that can reach depths of 14-19 feet, making it the ideal choice for targeting trophy fish. Its substantial weight enables it to dive with ease and realism, enhanced by its lifelike 3-D eyes,...

Experience explosive top water action with the Berkley Choppo 120. Whether you're a seasoned pro or a weekend warrior, this top water lure is designed for ease of use. Chunk and wind around cover or in open water for a serious waking action. The durable...