From Japan with love, the Jackall Riser Bait 007 delivers a one of a kind, panicked action that recreates the movement of a baitfish as it skitters across the surface in an attempt to evade predators. Designed with a precisely angled, upward...

The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perfect for luring fish. "Shattered Glass Holo Silver", "Shatter Glass Silver Scale", "Bar Fish", and "Blue Shad" all showcase a brilliant, reflective scale and stunning finish...

Designed by fishing expert David Fritts, the Rapala DT Series lures quickly dive and remain in the ideal fishing spot longer than other crankbaits. In its first year, the DT Series has proven its effectiveness, leading to multiple tournament wins and...

Experience some serious buzzing action with our Tour Toad Buzzbait. The double wire keeper, hand painted head, and squeaky blade that can be adjusted to clack the head provide the perfect match for our Tour Toad. WARNING: Cancer and Reproductive Harm...

As a dominant force in both the Bassmaster Classic and prize money earnings, the Bomber Fat Free Shad has revolutionized the crankbait industry. Its flat-sided design and exceptional running depth make it a top choice for anglers. The Fat Free Shad's...

The Lake Fork Flutter Spoon, used by Kelly Jordon on Kentucky Lake during the "Ultimate Match Fishing" show, has gained fame for consistently catching bass in deeper, often suspended waters. Its ultra sharp hook ensures that once fish hit it, they will...

Designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but grants anglers a deeper dive to catch those hard-to-reach bass...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

The Cotton Cordell Crazy Shad is a topwater bait with dual spinning blades, perfect for chopping and rolling the surface water. It is often utilized for schooling fish. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

This versatile spoon is ideal for both vertical and horizontal jigging, as well as for ripping. It features a #7 swivel and #4 VMC 3X treble hook, allowing for precise and effective fishing. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca...

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the 106X slow floating or suspending at 3-6ft depths, and the 97 offering similar...

The Jackall Pompadour Jr. Walking Bait offers a compact size and effective movement, making it a standout choice for topwater fishing. With its collapsible metal wings and dual rattle chambers, this lure creates a noticeable splash and unique sound...