Hard Baits

The Megabass Vision ONETEN Jr. Jerkbait boasts the same tournament-winning features as its larger counterpart, making it a top pick for pressured bass. With its scaled-down design, this jerkbait effortlessly mimics the erratic darting and rolling action...

Yuki Ito's renowned "Gorham" lure has finally arrived. The "Gorham" also known as the "Tree of the Universe," is a revolutionary feeding bait that induces a mysterious feeding response from distant neutral targets. Its advanced design, featuring two...

  Create the illusion of a professional-level angler with the Bagley Pro Sunny B. Based on the tried-and-true Sunny B design, this lure boasts a larger body and tighter action than typical square bill crankbaits. With Bagley's innovative HCM...

The Gunfish 115 is the latest addition to the line of next generation topwater baits, serving as a larger version of the popular Gunfish 95 model. Its slim, tapered body design and uniquely shaped-cupped mouth allow for a splashy and popping action,...

The Cotton Cordell Jointed Red-Fin is a highly regarded lure suitable for a range of gamefish, including bass and walleye in freshwater and specks and redfish on the coasts. Its ability to create a slow, wavy motion on the surface makes it a thrilling...

The Megabass Giant Dog-X boasts a realistic design and a unique roll-walking action that is sure to entice aggressive strikes even during challenging slick-calm conditions. Included in its advanced features is the Side Stepping Balancer System...

The Megabass Vision ONETEN+1 Jerkbait is an enhanced version of its predecessor, boasting a 3ft increase in depth and improved durability. With a specialized bill that decreases water-resistance and fatigue, the Vision ONETEN+1 maintains the legendary...

Expertly designed and versatile, The Original SteelShad sets the standard for blade bait fishing. Made from flexible stainless steel, its elongated shape and intense vibration imitate the movements of injured baitfish, making it irresistible to a variety...

The Megabass DX-Free 3.0 lure features a patented balancing system consisting of a free-moving tungsten ball. The ball has three positions, each serving a specific purpose. In its initial position in the tail of the lure, it allows for accurate and...

The Vibration-X Ultra is unparalleled in its category, boasting a lifelike bluegill/shad appearance that will visually provoke explosive reaction strikes. However, the true key to the ULTRA's success lies in its innovative structure: rather than relying...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

Kanata+1 is a flat-sided minnow that can dive up to 3.2 m, which is 1 m deeper than the original Kanata. Similar to its predecessor, this 160mm lure has a minimal resistance, making it ideal for using an F5 (MH) class rod to effectively cover and explore...