Hard Baits

Designed by our National Pro-Staff, the Red Eye Shad sets the standard for lipless crankbaits on the pro tour. With premium hooks, 3D eyes, and free floating rattles, this bait offers incredible action and comes in a variety of eye-catching paint jobs...

The 6th Sense 500DD is a highly effective deep-diving crankbait that can reach depths of 14-19 feet, making it the ideal choice for targeting trophy fish. Its substantial weight enables it to dive with ease and realism, enhanced by its lifelike 3-D eyes,...

Experience explosive top water action with the Berkley Choppo 120. Whether you're a seasoned pro or a weekend warrior, this top water lure is designed for ease of use. Chunk and wind around cover or in open water for a serious waking action. The durable...