Hard Baits

The Bagley Balsa B2 is a square bill crankbait that boasts a highly buoyant HCM formed body and a classic wide-wobbling balsa action. Its square bill is designed to deflect off rocks, timber, and heavy cover, and its welded-through wire construction...

The 6th Sense Cloud 9 MiniMag Squarebill was meticulously crafted with various considerations in mind. It boasts a larger size than a standard squarebill, yet clearly resembles our successful Cloud 9 Magnum SB model. This hand-sized lure was engineered...

NOW FEATURING The Bass Mafia Little Larry Spoon was designed in conjunction with Bass Mafia and BASS Elite Chris Zaldain. It features exaggerated cupping for enhanced cradling action on the fall, but more importantly, a heavier thump when stroked...

Designed by our National Pro-Staff, the Red Eye Shad sets the standard for lipless crankbaits on the pro tour. With premium hooks, 3D eyes, and free floating rattles, this bait offers incredible action and comes in a variety of eye-catching paint jobs...

The 6th Sense 500DD is a highly effective deep-diving crankbait that can reach depths of 14-19 feet, making it the ideal choice for targeting trophy fish. Its substantial weight enables it to dive with ease and realism, enhanced by its lifelike 3-D eyes,...

Experience explosive top water action with the Berkley Choppo 120. Whether you're a seasoned pro or a weekend warrior, this top water lure is designed for ease of use. Chunk and wind around cover or in open water for a serious waking action. The durable...