Hard Baits

The Megabass DX-Free 2.0 lure comes equipped with a patented balancing system that utilizes a heavy tungsten ball which can move freely within the lure. There are three positions for the ball, each with a specific function. The initial position is at the...

The Megadog is specifically designed for targeting monster sea bass and trophy largemouth bass. It takes the renowned Dog-X walking bait to the next level, deploying intense flashing appeal and surface disturbance to attract large bass chasing big...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart...

A groundbreaking design crafted in collaboration with Elite Series pro Jacob Powroznik, the Buckeye Lures Scope-Head is built to give you more visibility in the underwater world. As forward-facing sonar increases in popularity, this head is engineered to...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for himself. Thanks to his mutual investment with Buckeye...

The Evergreen OB-68 Topwater Popper combines expert design and innovative features to create a highly effective fishing lure. Designed with a flipped up tail to reduce air resistance and increase control, this popper is perfect for catching fish on the...

The legendary Bill Lewis Rat-L-Trap® remains the cornerstone of the top-selling hardbait series worldwide for over 25 years. Its unparalleled effectiveness is due to its shad-like appearance, tight wiggle, and Liv-N-Sound® technology that mimics...

The ONETEN Max LBO features the innovative LBO II (PAT.P) moving balancer system, providing a large and highly responsive jerkbait. Expertly crafted with a streamlined hydrodynamic body and virtually frictionless weight-transfer, this bait eliminates the...

Offering expert design and top-notch features, John Crews of B. A. S. S. brings you the Little John DD 60. A crankbait designed for deep diving, this compact 60 mm version boasts a soft tungsten ball for a distinct sound and a weight transfer system for...

The same tournament-winning features found in its larger counterpart can also be found in the Megabass Vision ONETEN+1 Jr. Jerkbait. Its smaller profile makes it ideal for catching pressured bass. By incorporating the same darting action and roll as the...

The Megabass Deep-X 300 is the ultimate deep-cranking tool with its patented Multi-Way Balancer System (PAT.) This innovative feature allows for longer casts and steeper dive angles, reaching depths of 12 to 15 feet quickly and maximizing time spent in...

Berkley's creation of the Chigger Craw has once again set a new standard for lifelike soft plastics. This bait is expertly designed to imitate a crawfish, with natural-looking appendages and claws that move convincingly through the water. It can be used...