Hard Baits

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low...

A bite-sized and budget-friendly bait that won’t break the bank, the Head Hunter Rad Dad Crankbait creates a wide wobbling action to attract fish in a variety of fishing environments. Built with an...

Built for anglers running the bank, the Head Hunter Baby Hunter Crankbait is deadly in shallow water when fishing around grass, weeds, laydowns, and riprap. Featuring a modified squarebill and large...

Designed by professional angler and big bait specialist  Chris Zaldain, the Nichols Bass Mafia Larry Spoon will catch those larger fish in offshore schooling situations. The wide body of the Nichols...

Built to make your topwater arsenal even more riveting, the Berkley Skirted Riveter Buzzbait features a custom ring rivet paired with an anodized blade to produce a squeaking sound right out of the...

Hitting the water like a 90’s one hit wonder, the Snagproof SmashMouth Hollow Body Frog is sure to become the all-star of your frog collection. Featuring a hollow body construction with a deeply...

The Nebait Paca Bug Football Jig is a must have for every serious jig fisherman. These jigs are made with quality and performance in mind. Only the highest quality components are used to build each...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 2...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber,...